SUMMARY:
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POSITION INFO:
JOB DESCRIPTION
HELP DESK SALES COACH
Specialisation: Sales Coaching, Business Development & Mentoring
Location: Bellville South, Cape Town
Department: Business Support / Helpdesk
Reports to: Helpdesk Team Leader
Overview
Our client is seeking a confident, commercially minded and people-oriented Helpdesk Sales Coach/Consultant to join its team. Despite the title, this role goes beyond traditional helpdesk support. Its primary focus is coaching, mentoring and guiding independent business owners to grow their businesses, increase sales and achieve their commercial goals.
The successful candidate will work closely with individuals operating within an established network marketing business model, helping them understand how to build their customer base, resell products, generate repeat business and progress to higher sales and leadership levels.
This is a relationship-driven, sales-focused position suited to someone who enjoys developing people, influencing performance and helping others succeed. The ideal candidate will have a background in sales coaching, training, mentoring, network marketing, direct selling or entrepreneurial development.
Rather than simply answering questions, the successful candidate must be able to identify opportunities for improvement, challenge individuals constructively, provide practical business guidance and hold people accountable for taking action.
Our client values individuals who demonstrate empathy, resilience, initiative, teamwork and a genuine passion for helping others achieve sustainable business growth.
Please note: Separate opportunities are available for Portuguese-speaking and Shona-speaking candidates.
Duties and Responsibilities
Sales Coaching and Business Development
Coach and mentor independent business owners on how to establish, manage and grow their businesses.
Encourage and guide individuals to actively resell products, expand their customer base and develop sustainable sales activity.
Help individuals identify opportunities to increase sales, generate repeat business and improve their earning potential.
Support the development of practical sales strategies, customer engagement techniques and business growth plans.
Assist individuals in setting realistic business goals, developing action plans and tracking progress against agreed targets.
Motivate and guide individuals towards higher sales, recognition, rewards and leadership levels within the business model.
Identify underperformance and business challenges, implementing targeted coaching interventions to improve results.
Provide constructive feedback, encouragement and accountability to drive consistent action and measurable progress.
Adapt coaching approaches to suit different personalities, experience levels and business needs.
Monitor the effectiveness of coaching through improvements in sales activity, business growth and progression.
Training and Mentoring
Deliver personalised coaching and mentoring sessions focused on improving sales capability and business performance.
Educate individuals on sales techniques, customer relationship management, product knowledge and effective resale practices.
Guide new entrants through onboarding and the initial stages of developing their businesses.
Explain the business model, earning opportunities, sales volume requirements, incentives, rewards and bonus structures.
Help individuals understand the requirements for achieving business targets and progressing to higher leadership levels.
Build confidence, resilience and entrepreneurial thinking by helping individuals overcome obstacles and setbacks.
Encourage individuals to take ownership of their results and apply the guidance provided.
Identify recurring training needs and contribute to the development of effective coaching resources and initiatives.
Relationship Management and Business Support
Build trusting, professional relationships with individuals across the business network.
Respond to queries promptly and accurately, providing practical solutions and guidance.
Listen actively to understand individual challenges, business objectives and development needs.
Handle complaints and difficult conversations with professionalism, empathy and a solutions-focused approach.
Act as a liaison between individuals and internal departments to resolve queries and facilitate effective support.
Maintain consistent communication and follow up on agreed actions to ensure individuals remain focused on their objectives.
Create a positive, encouraging and accountable environment that supports business growth and long-term engagement.
Product, Business and System Knowledge
Develop and maintain a thorough understanding of the company's product portfolio, business model, online systems, business guides and promotional initiatives.
Keep up to date with new products, campaigns, incentives, business processes and system updates.
Educate individuals on product features, benefits and relevant sales opportunities.
Respond to product-related queries accurately and professionally.
Explain applicable sales volume requirements, rewards, bonuses and business progression criteria.
Maintain accurate records of interactions, coaching sessions, queries, resolutions and agreed action plans on the relevant business system.
Investigate and assist with sales volume appeals following month-end cut-off, where applicable.
Ensure information provided is consistent, accurate and aligned with current business procedures.
Performance Monitoring and Continuous Improvement
Monitor sales activity, business development progress and performance against agreed targets.
Identify trends, barriers to growth and opportunities for improved sales performance.
Use available business information to identify individuals who may benefit from additional support or targeted coaching.
Contribute to improvements in sales performance, customer engagement, business growth and leadership progression.
Share recurring challenges and feedback with internal teams to improve training, processes and the overall business experience.
Participate in ongoing training to strengthen product knowledge, coaching capability and understanding of business strategies.
Collaborate with colleagues to share insights, best practices and effective coaching techniques.
Administration and Operational Responsibilities
Maintain accurate and timely records of all relevant interactions and coaching activities, working towards the required record-keeping accuracy standards.
Manage daily workloads, working hours and breaks responsibly in accordance with company policies.
Prioritise activities effectively to meet service requirements and agreed deadlines.
Demonstrate reliability, accountability and consistent attendance.
Provide after-hours support or standby assistance from time to time, as required by operational needs.
Role Requirements
Essential Qualifications
Preferred Qualifications
A bachelor's degree or diploma in Business Management, Sales, Marketing, Training and Development or a related field would be advantageous.
Essential Experience
Two to three years' relevant experience in sales, sales coaching, training, mentoring, business development, customer service or a related field.
Demonstrable experience guiding, coaching or training individuals to improve performance, achieve targets or develop business capability.
Experience in a network marketing, direct-selling, reseller or entrepreneurial environment would be highly advantageous.
Experience supporting independent business owners, sales representatives, distributors or small-business entrepreneurs would be beneficial.
Essential Skills and Knowledge
Strong sales coaching and mentoring capabilities, with the ability to turn business objectives into practical actions.
Excellent verbal and written communication skills.
Strong interpersonal skills and the ability to build rapport with people from diverse backgrounds.
Commercial awareness and an understanding of sales performance, customer acquisition, resale activity and business growth.
Ability to motivate, influence and constructively challenge individuals to improve performance.
Confidence in setting expectations, following up on commitments and encouraging accountability.
Strong problem-solving skills and the ability to identify barriers to business growth.
Ability to handle complaints and difficult conversations with empathy, composure and professionalism.
Good organisational skills, attention to detail and accurate record-keeping.
Intermediate computer literacy and the ability to work with online systems and business tools.
Strong time management, prioritisation and follow-through.
A positive, resilient and solutions-oriented mindset.
Flexibility and a commitment to continuous learning and development.
Language Requirements
There are separate vacancies for candidates proficient in the following languages:
Candidates must be proficient in the relevant language to communicate effectively, provide business guidance and deliver coaching and mentoring in that language.
English proficiency will also be assessed in line with the role's communication and operational requirements. Language proficiency should be confirmed during the initial screening process.
South African Work Authorisation
Candidates must be legally eligible to work in South Africa and able to provide valid documentation confirming their identity, immigration status and applicable right to work.
Foreign nationals will be considered where they hold the appropriate, current documentation and work authorisation for the position. Depending on their circumstances, relevant documentation may include:
A valid work visa or other applicable work-authorising permit.
Valid refugee status documentation, with the applicable right to work.
Valid asylum-seeker documentation, where applicable, together with any required permission to work.
A valid permanent residence permit.
All documentation and applicable work conditions must be verified before employment. Candidates should be prepared to provide the required supporting documentation during the recruitment process.
Key Competencies
Sales Coaching and Mentoring: Develops the capability, confidence and performance of others through practical guidance, feedback and accountability.
Commercial Acumen: Understands sales drivers and identifies opportunities to improve resale activity, customer acquisition and business growth.
Relationship Building: Establishes trust and maintains constructive relationships with individuals from diverse backgrounds.
Influencing and Motivating: Encourages others to take action, overcome challenges and work towards measurable objectives.
Communication: Explains concepts clearly, listens actively and adapts communication to different personalities and language needs.
Empathy and Emotional Intelligence: Understands individual challenges while maintaining a professional, performance-focused approach.
Goal Orientation: Keeps individuals focused on targets, agreed action plans and business progression.
Accountability and Follow-Through: Ensures commitments are monitored and coaching translates into practical action.
Problem-Solving: Identifies barriers to progress and develops realistic, actionable solutions.
Resilience and Composure: Remains positive and professional when managing setbacks, resistance or difficult conversations.
Teamwork: Collaborates with internal teams to improve business support and overall performance.
Attention to Detail: Maintains accurate records and communicates business information correctly.
Adaptability and Digital Mindset: Learns new systems, products and processes quickly and adapts to changing business needs.
Integrity and Professionalism: Maintains confidentiality, treats people fairly and acts responsibly
