E-Commerce Key Account Manager

SUMMARY:

E-Commerce Key Account Manager

Job Overview

We are seeking an experienced and commercially driven E-Commerce Key Account Manager to manage, develop and grow key e-commerce accounts across major online re...

POSITION INFO:

E-Commerce Key Account Manager

Job Overview

We are seeking an experienced and commercially driven E-Commerce Key Account Manager to manage, develop and grow key e-commerce accounts across major online retail platforms.

The successful candidate will be responsible for building strong relationships with key e-commerce partners, driving online sales growth, optimising product listings and digital performance, managing promotional activations, analysing account performance and identifying new business opportunities.

The ideal candidate will have a strong understanding of e-commerce marketplaces, online retail, SEO, SEM and digital performance metrics, with the ability to optimise product listings to improve visibility, Click-Through Rates (CTR), Conversion Rates and Keyword Rankings.

The role will work closely with Marketing, Sales, Supply Chain and IT to develop and execute successful e-commerce strategies.

Key Responsibilities

1. Key Account Management

• Develop and maintain strong, long-term relationships with key e-commerce partners, including Takealot, Makro, Leroy Merlin, Builders Warehouse, Loot, OneDayOnly and Game, amongst others.
• Act as the primary point of contact between key e-commerce clients and internal teams.
• Understand client requirements, objectives and challenges and develop appropriate account plans.
• Address and resolve client queries and complaints efficiently.
• Develop initiatives to improve customer satisfaction and client retention.
• Manage client projects from inception through to successful completion.
• Ensure agreed deliverables, account objectives and deadlines are achieved.
• Compile and present account performance reports, forecasts and recommendations.

2. Commercial & Account Strategy

• Develop annual account plans, KPIs and sales targets for each e-commerce partner.
• Lead and negotiate annual trading and commercial agreements.
• Negotiate contracts, pricing and commercial terms with key clients.
• Develop and implement Go-to-Market strategies in collaboration with Marketing, Supply Chain, IT and Sales.
• Analyse e-commerce partner sales and performance reports to identify trends, strengths, weaknesses and opportunities.
• Monitor account performance against agreed targets and implement corrective actions where required.
• Identify opportunities to increase revenue, online sales and market share across existing accounts.
• Develop and maintain strong commercial relationships with key decision-makers.

3. E-Commerce & Digital Performance

• Manage and maintain accurate, engaging and optimised product listings across multiple e-commerce platforms.
• Optimise product listings for SEO and SEM to improve product visibility, search performance and online sales.
• Conduct keyword research and optimisation to improve organic and paid search rankings.
• Monitor and improve key e-commerce metrics, including CTR, Conversion Rates, Keyword Rankings, traffic and online sales.
• Analyse listing performance and implement improvements to product titles, descriptions, keywords, imagery and content.
• Manage product feed generation and ensure product information is accurate, complete and optimised.
• Coordinate digital marketing activations and promotional campaigns across key e-commerce platforms.
• Work closely with Marketing to develop and implement SEO, SEM and digital marketing strategies.
• Guide Marketing on relevant e-commerce trends, campaigns and website optimisation opportunities.
• Monitor campaign and promotional performance and recommend improvements based on data.
• Monitor competitor activity, pricing, promotions, keyword strategies and online market trends.
• Identify emerging e-commerce trends and develop appropriate action plans.

4. New Business Development

• Identify and pursue new e-commerce partners and commercial opportunities.
• Research potential online retail channels and develop new business opportunities.
• Contact prospective clients and establish new commercial relationships.
• Arrange and conduct client meetings and presentations.
• Prepare and present product and commercial proposals.
• Develop new accounts and expand the company's presence across relevant online retail channels.
• Identify opportunities to increase revenue and market share through new and existing partnerships.

Experience & Qualifications

• Relevant tertiary qualification in Business, Marketing, Sales, Digital Marketing, E-Commerce or a related field would be advantageous.
• Proven experience in E-Commerce Key Account Management, E-Commerce Sales, Online Retail, Marketplace Management or a similar commercial role.
• Experience managing major online retailers or marketplaces such as Takealot, Makro, Leroy Merlin, Builders Warehouse, Loot, OneDayOnly or Game would be highly advantageous.
• Demonstrated experience with SEO and SEM optimisation within an e-commerce environment.
• Practical experience optimising product listings to improve CTR, Conversion Rates, Keyword Rankings and sales performance.
• Experience with keyword research, product content optimisation and digital marketing campaigns.
• Strong experience analysing e-commerce sales and performance data and translating insights into actionable strategies.
• Demonstrated experience negotiating commercial agreements and managing key client relationships.
• Experience managing online promotional campaigns and digital activations.
• Previous new business development experience with a proven ability to identify and develop new commercial opportunities would be advantageous.