SUMMARY:

Job Overview

POSITION INFO:

Key Responsibilities

1. Sales & Business Development

• Drive sales of packed LPG products within the assigned territory to achieve and exceed established sales targets.
• Identify, prospect and secure new business opportunities through direct customer engagement, site visits and proactive sales activities.
• Develop new customer relationships while identifying opportunities to grow existing accounts.
• Increase market penetration through targeted sales initiatives and effective territory management.
• Promote LPG products, appliances and applications to potential and existing customers.
• Ensure all assigned sales activities, projects and management objectives are completed within agreed timelines.

2. Customer Relationship Management

• Build and maintain strong, sustainable relationships with existing and prospective customers.
• Conduct regular customer visits to understand requirements, identify opportunities and maintain customer satisfaction.
• Proactively address customer concerns and coordinate the resolution of service-related issues.
• Drive customer retention through consistent engagement, reliable service and effective account management.
• Maintain professional relationships with dealers, distributors and other relevant stakeholders.

3. Product Demonstrations & Market Development

• Conduct on-site product demonstrations and customer activations.
• Demonstrate LPG appliances, product applications, benefits and safe handling practices.
• Provide product guidance and technical information to customers and dealer outlets.
• Support dealer sales initiatives and identify opportunities to increase product awareness.
• Confidently communicate the features, applications and commercial benefits of LPG products.

4. Territory Management & Sales Planning

• Develop and implement effective territory sales plans.
• Plan customer visits and sales routes, prioritising high-value accounts and new business opportunities.
• Monitor sales activity, pipeline development and performance against targets.
• Prepare accurate sales forecasts and estimate annual business activity.
• Monitor competitor activity, market developments and changing customer requirements.
• Manage territory expenses and resources to support profitable sales growth.

5. Commercial & Account Management

• Monitor customer account status, credit exposure and outstanding payment-related matters.
• Work closely with the Credit Department to resolve account queries and support effective credit management.
• Maintain an understanding of product margins, territory profitability and return on investment.
• Identify opportunities to improve sales performance while maintaining commercially sustainable customer relationships.
• Collaborate with Customer Services, Operations and management to resolve customer and operational matters.

6. Safety, Compliance & Administration

• Promote the safe and responsible handling, storage and use of LPG products.
• Ensure compliance with applicable health, safety, security and environmental standards.
• Adhere to company policies, procedures and relevant regulatory requirements.
• Maintain accurate customer records, sales activity information and pipeline updates within the relevant CRM system.
• Provide management with updates on territory performance, market opportunities and sales activities.

Minimum Requirements

• Grade 12 / Matric.
• Minimum 3 years' sales experience, preferably within the LPG, industrial products or technical sales environment.
• Proven experience in new business development and existing customer account management.
• Valid driver's licence.
• Own reliable vehicle is essential due to the field-based nature of the role.
• Strong technical aptitude and the ability to confidently explain product applications.
• Proficiency in Microsoft Office.
• Excellent communication, negotiation and relationship-management skills.
• Ability to work independently and consistently achieve sales targets.

Advantageous Qualifications & Experience

• Diploma or Degree in Marketing, Sales, Business Management, Technical Studies or a related field.
• Previous experience within the LPG industry.
• Experience selling industrial, technical or energy-related products.
• Exposure to LPG appliances, product demonstrations and dealer support.
• Experience using CRM systems and managing sales pipelines.

Key Competencies & Personal Attributes

• Strong sales drive and commercial awareness.
• Excellent prospecting, negotiation and closing abilities.
• Ability to build and maintain long-term customer relationships.
• Strong territory planning and time-management skills.
• Technical aptitude and confidence in delivering product demonstrations.
• Analytical and problem-solving ability.
• Self-motivated, proactive and results-oriented.
• Strong organisational skills and attention to detail.
• Ability to manage competing priorities and work effectively under pressure.
• Professional approach to customer service and stakeholder engagement.
• Commitment to safety, compliance and responsible business practices.

Key Performance Areas

• Achievement of individual sales targets and contribution to overall team performance.
• Growth in new customer acquisition and existing account revenue.
• Customer retention and relationship management.
• Effective territory planning, customer coverage and sales activity.
• Development and maintenance of an accurate sales pipeline and realistic forecasts.
• Profitable sales growth and effective management of territory expenses.
• Successful product demonstrations, dealer support and market activation initiatives.
• Compliance with applicable safety standards, company policies and regulatory requirements.