Strategic Partner Coordinator

SUMMARY:
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POSITION INFO:

Purpose of the job
The Strategic Partner Coordinator will play a pivotal role in driving the growth and success of our partnership initiatives. Reporting to the Partnerships Marketing Manager, this role requires an individual with exceptional account management skills, a strategic mindset, and the ability to see opportunities and foster long-term relationships with partners. The Strategic Partner Coordinator will work cross-functionally to ensure alignment between partner objectives and the brands strategic goals.
Job Description
Role and Responsibilities
Account Management:
• Serve as the primary point of contact for assigned B2B partners, managing relationships to ensure satisfaction and mutual success.
• Develop and execute account plans to maximise the value of each partnership.
• Monitor partner performance metrics and implement strategies to optimise outcomes.
Partnership Development:
• Identify and onboard new strategic partners that align with the company’s objectives and values.
• Conduct market research and competitor analysis to identify partnership opportunities and industry trends.
• Collaborate with the Partnerships Marketing Manager to negotiate terms and support in the finalisation of commercial agreements.
Coordinate Co-Marketing:
• Plan and execute joint marketing activities, both digital and instore or outdoor activation where relevant to promote shared goals.
• Develop co-branded campaigns to enhance visibility and engagement.
Cross-Functional Collaboration:
• Work closely with marketing, operations, contact center and brand teams to align partnership initiatives and communications.
• Act as a liaison to ensure both partners and the operations/ stores have the resources and support needed to achieve KPIs.
• Collaborate internally to ensure on brand, relevant, flawless execution of partnership initiatives.
Strategy & Reporting:
• Contribute to the development of the overall Partnerships strategy.
• Provide regular reports on partnership performance, opportunities, and risks to the Partnerships Marketing Manager, brand teams and operations teams.
• Track and manage the partnership budget, ensuring cost-effectiveness and ROI.
Problem Solving & Escalation Management:
PARTNERSHIPS COORDINATOR
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• Address partner queries - from B2B vouchering portal and or Partner campaigns - and manage escalations effectively.
• Serve as the go-to expert for all partner-related matters and franchisee support, transforming challenges into opportunities for improvement.
Key Competencies
• Strategic Thinking: Ability to align partner goals with organizational objectives.
• Proactive Problem Solving: Identifies challenges and develops solutions efficiently.
• Adaptability: Thrives in a fast-paced, dynamic environment.
• Collaboration: Works effectively across teams to achieve common goals.
• Customer-Centricity: Demonstrates a deep understanding of partner needs and delivers exceptional service.
• Negotiation skills: Craft win-win agreements, delivering value to both partners.
• Relationship management: Ability to build and maintain relationships, plus handle disputes and challenges diplomatically.
• Organisational skills: strong project management, administration skills, time management proficiencies and attention to detail.
Qualifications and Requirements
Essential:
• 3-year tertiary qualification (degree or diploma) in Marketing / Business studies.
• At least 4 years of work experience in account management, partnerships, marketing roles.
• Strong proven communication, negotiation, and relationship-building skills.
• Analytical mindset with the ability to interpret data and translate insights into actionable strategies.
• Excellent organisational and project management skills, with the ability to manage multiple priorities.
• Possess the agility and ability to meet numerous deadlines across brands simultaneously.
• Proficiency in Microsoft Office Suite (Word, PowerPoint, Outlook, Excel).
Preferred:
• Familiarity with Marketing tools (e.g. Magnetic).
• Understanding of the restaurant franchise business model beneficial.
• Understanding of loyalty rewards programmes, vouchering, couponing, and usage of wiCodes beneficial.
• Experience working on e-commerce products or platforms.
• Business relationship experience / comfortable presenting.