SUMMARY:
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POSITION INFO:
The Webmaster will be responsible for managing, maintaining, and enhancing the website. This role requires a mix of technical expertise, design awareness, and strategic insight to ensure a smooth, secure, and engaging online shopping experience. The Webmaster will also play a vital role in optimizing site performance, boosting online visibility through SEO, and collaborating with marketing and design teams to support business growth objectives.
Key Responsibilities
- Website Design & Development
- Manage and maintain the website’s structure, navigation, and overall functionality.
- Ensure mobile compatibility, responsiveness, and user-friendly design.
- Collaborate with designers and developers to implement new features and updates.
- Content Management
- Oversee and approve the publishing of content, including product listings, images, blogs, and videos.
- Ensure content is accurate, engaging, and aligned with brand identity.
- Manage content scheduling to support marketing campaigns and seasonal promotions.
- Technical Maintenance & Troubleshooting
- Regularly test and debug the website to identify and fix issues (e.g., broken links, missing images, loading errors).
- Keep all plugins, themes, and integrations updated.
- Monitor and optimize website speed and performance.
- Website Security
- Implement and maintain strong security measures against malware, cyber threats, and unauthorized access.
- Perform regular backups and ensure disaster recovery procedures are in place.
- Performance Analysis
- Use analytics tools (Google Analytics, Search Console, etc.) to monitor traffic, conversions, and user behavior.
- Provide regular performance reports with actionable insights for improvement.
- Recommend strategies to enhance user experience and sales conversions.
- SEO Optimization
- Implement on-page and off-page SEO strategies to increase search engine rankings.
- Optimize metadata, keywords, and site structure for visibility.
- Track SEO performance and adjust strategies accordingly.
- Collaboration
- Work closely with marketing teams to align web content with campaigns.
- Partner with design teams to ensure branding consistency.
- Support customer service teams with technical website-related queries.
Skills & Competencies
- Technical Skills: Proficiency in HTML, CSS, JavaScript, CMS platforms (e.g., WordPress, Shopify, or WooCommerce), and knowledge of web servers.
- Analytical Skills: Ability to analyze and interpret website data to drive informed decisions.
- SEO Knowledge: Familiarity with SEO tools, keyword research, and ranking strategies.
- Security Awareness: Understanding of best practices for website protection and compliance.
- Communication: Strong verbal and written communication skills for effective cross-team collaboration.
- Adaptability: Up-to-date with the latest web technologies, design trends, and algorithm changes.
