SUMMARY:
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POSITION INFO:
This is a leading online retailer dedicated to providing premium-quality slimming and shapewear solutions tailored for the South African market. Since its inception has been committed to helping customers look and feel confident by offering stylish, durable, and functional products that combine comfort with innovation. Over the years, the brand has grown to become a trusted name in the lifestyle and fashion space, known for its customer-first approach, reliable service, and online shopping convenience.
As we expand our digital footprint, we are seeking a skilled Webmaster to oversee the continuous growth, performance, and optimization of our e-commerce platform.
Position Overview
The Webmaster will be responsible for managing, maintaining, and enhancing the our website. This role requires a mix of technical expertise, design awareness, and strategic insight to ensure a smooth, secure, and engaging online shopping experience. The Webmaster will also play a vital role in optimizing site performance, boosting online visibility through SEO, and collaborating with marketing and design teams to support business growth objectives.
Key Responsibilities
- Website Design & Development
- Manage and maintain the website’s structure, navigation, and overall functionality.
- Ensure mobile compatibility, responsiveness, and user-friendly design.
- Collaborate with designers and developers to implement new features and updates.
- Content Management
- Oversee and approve the publishing of content, including product listings, images, blogs, and videos.
- Ensure content is accurate, engaging, and aligned with brand identity.
- Manage content scheduling to support marketing campaigns and seasonal promotions.
- Technical Maintenance & Troubleshooting
- Regularly test and debug the website to identify and fix issues (e.g., broken links, missing images, loading errors).
- Keep all plugins, themes, and integrations updated.
- Monitor and optimize website speed and performance.
- Website Security
- Implement and maintain strong security measures against malware, cyber threats, and unauthorized access.
- Perform regular backups and ensure disaster recovery procedures are in place.
- Performance Analysis
- Use analytics tools (Google Analytics, Search Console, etc.) to monitor traffic, conversions, and user behavior.
- Provide regular performance reports with actionable insights for improvement.
- Recommend strategies to enhance user experience and sales conversions.
- SEO Optimization
- Implement on-page and off-page SEO strategies to increase search engine rankings.
- Optimize metadata, keywords, and site structure for visibility.
- Track SEO performance and adjust strategies accordingly.
- Collaboration
- Work closely with marketing teams to align web content with campaigns.
- Partner with design teams to ensure branding consistency.
- Support customer service teams with technical website-related queries.
Skills & Competencies
- Technical Skills: Proficiency in HTML, CSS, JavaScript, CMS platforms (e.g., WordPress, Shopify, or WooCommerce), and knowledge of web servers.
- Analytical Skills: Ability to analyze and interpret website data to drive informed decisions.
- SEO Knowledge: Familiarity with SEO tools, keyword research, and ranking strategies.
- Security Awareness: Understanding of best practices for website protection and compliance.
- Communication: Strong verbal and written communication skills for effective cross-team collaboration.
- Adaptability: Up-to-date with the latest web technologies, design trends, and algorithm changes.
Qualifications
- Degree/Diploma in Web Development, IT, Digital Marketing, or related field (preferred but not mandatory).
- Proven experience as a Webmaster, Web Developer, or similar role.
- Strong portfolio of managed websites, particularly in e-commerce.
Why Join Us?
You will be part of a dynamic, customer-focused brand committed to innovation and excellence. We value creativity, problem-solving, and collaboration, offering an opportunity to directly contribute to the growth and digital success of a fast-expanding e-commerce company.
