Social Media Manager (In-Office) - Somerset West - R20,000 per month

SUMMARY:
Manage and grow the digital presence for two premium retail and distribution brands.

POSITION INFO:

• Develop and execute monthly social media strategies and content calendars aligned with business goals across Meta platforms, YouTube, and WhatsApp Channels.
• Write compelling, brand-aligned captions and create detailed creative briefs for the graphic designer and videographer.
• Oversee the production and scheduling of reels, static posts, stories, and video content while maintaining consistent brand tone and voice.
• Plan, execute, and continuously optimize Meta ad campaigns using audience targeting, retargeting, and lookalike audiences.
• Engage with followers, respond to comments or messages, and manage communities to maintain online brand reputation.
• Track key metrics including engagement, reach, conversions, and ROI to deliver weekly and monthly performance reports.
• Support the Marketing Manager with event planning and execution for expos, activations, and broader marketing initiatives.

• 3+ years experience as a Social Media Manager or similar role is required.
• Proven experience managing Meta platforms (Facebook and Instagram) and growing a YouTube channel.
• Strong understanding of paid social media advertising, campaign execution, and platform algorithms.
• Proficiency in scheduling and analytics tools such as Meta Business Suite, Hootsuite, or Buffer.
• Data-driven mindset with strong copywriting ability and attention to detail.
• Excellent time management skills with the ability to manage multiple brands and deadlines simultaneously.
• Proactive, adaptable, and solutions-oriented approach to tasks.
• Experience in e-commerce, retail, or outdoor and tactical industries is advantageous.
• Basic design or video editing skills and experience with AI tools for content creation are preferred.
• Google Ads or broader digital marketing experience is a plus.