Social Media & Digital Marketing Manager

SUMMARY:
Take Your Digital Marketing Career to the Next Level
Are you a creative, digitally savvy marketing professional who understands how to turn engaging content and data-driven campaigns into measurable business results?
An established business operating within the international fashion and lifestyle sector is seeking a talented Social Media & Digital Marketing Manager to strengthen its digital presence and drive engagement, website traffic and online sales across a portfolio of well-known lifestyle brands.

POSITION INFO:
Take Your Digital Marketing Career to the Next Level
Are you a creative, digitally savvy marketing professional who understands how to turn engaging content and data-driven campaigns into measurable business results?
An established business operating within the international fashion and lifestyle sector is seeking a talented Social Media & Digital Marketing Manager to strengthen its digital presence and drive engagement, website traffic and online sales across a portfolio of well-known lifestyle brands.

Working alongside an existing social media team member and collaborating with the wider marketing function, you will play a key role in developing and executing digital strategies that build brand awareness, connect with target audiences and support commercial growth.
This is a hands-on opportunity for someone who enjoys combining creativity with analytical thinking and is confident managing multiple brands, campaigns and digital channels.
Key Responsibilities
Social Media & Content Strategy

• Manage and grow social media platforms, including Instagram, Facebook and TikTok.
• Develop and implement content strategies and monthly content calendars.
• Create compelling content, including posts, Reels, Stories, short-form videos and promotional campaigns.
• Maintain brand consistency while adapting content to different audiences and platforms.

• Plan, execute and optimise paid advertising campaigns across Meta Ads and Google Ads.
• Monitor campaign performance, budgets, conversions and return on advertising spend (ROAS).
• Analyse results and implement improvements to maximise campaign effectiveness and marketing ROI.

• Implement practical SEO strategies to improve organic visibility, search rankings and website traffic.
• Conduct keyword research and optimise website content.
• Monitor website performance using Google Analytics 4 and Google Search Console.
• Identify opportunities to improve traffic, engagement and online conversions.

• Coordinate influencer partnerships, product launches, seasonal promotions and retail marketing initiatives.
• Prepare regular performance reports, providing actionable insights and recommendations.
• Work closely with marketing, ecommerce and other internal stakeholders to align digital activity with business objectives.
• Manage multiple brands and campaigns while ensuring deadlines, content quality and marketing objectives are met.

• Approximately 3–5 years' relevant experience in social media management and digital marketing.
• Proven, hands-on experience with Meta Ads Manager and Google Ads.
• Practical knowledge of SEO, including keyword research, on-page optimisation and website content improvement.
• Familiarity with Google Analytics 4 and Google Search Console.
• Strong content creation, copywriting and short-form video production skills.
• The ability to interpret marketing data and translate insights into improved campaign performance.
• Excellent organisational, communication and problem-solving skills.
• The ability to work independently while collaborating effectively with a team.
• Strong attention to detail and the ability to manage competing priorities.