Marketing Operations Business Partner

• Advise properties and business units on suitable marketing solutions based on approved priorities, objectives, timing, available resources and expected business impact.

Marketing planning

• Support the development and implementation of marketing plans across the group portfolio, including properties, resorts, hotels, lodges and relevant business units.

• Coordinate seasonal campaigns, launches, offers and need-period activity.

• Align property and business unit requirements with the overall group marketing calendar.

• Ensure marketing activity supports agreed revenue, sales, occupancy, demand-generation and broader business objectives. Briefing and workflow

• Own the intake and briefing process for group marketing requests.

• Ensure briefs contain clear objectives, target audiences, offers, deadlines, deliverables, channels, approvals and required supporting information.

• Prioritise work based on business impact, urgency, readiness and available marketing resources.

• Allocate requirements to the relevant marketing specialists, including content, CRM, digital, creative, social media, web, internal teams or external partners where applicable.

• Track projects from brief through approval, production, launch and reporting.

• Manage conflicting deadlines and stakeholder expectations.

Campaign operations

• Build and manage campaign timelines, production schedules, task lists and delivery milestones.

• Coordinate dependencies between marketing, sales, revenue, reservations, operations, suppliers, agencies, property teams and business unit stakeholders.

• Ensure all campaign elements are ready before launch, including rates, booking mechanics, terms and conditions, landing pages, creative, CRM, tracking, booking links and approvals.

• Coordinate post-campaign reviews. Budget and suppliers

• Track approved marketing expenditure by campaign, property, business unit, supplier or activity where required.

• Support procurement, quotations and supplier coordination.

• Coordinate external agencies and production partners where required.

Governance

• Establish and maintain practical marketing SLAs, templates, checklists and briefing documentation.

• Maintain accurate campaign documentation, production schedules, workflow trackers and stakeholder status reports.

• Reduce duplicated and last-minute work.

• Establish clear approval and escalation processes. Key deliverables across the scope of role:

• Annual marketing calendar

• Property and business unit marketing implementation plans

• Monthly marketing priorities

• Campaign briefs

• Production schedules

• Marketing workload/resource dashboard

• Campaign post-mortems

• Budget tracking

• Stakeholder status reports

EXPERIENCE AND QUALIFICATION

• 5–8 years' marketing experience.

• Strong project/account/marketing operations experience.

• Hospitality or multi-site consumer business experience highly advantageous.

• Commercial understanding of hotel occupancy, rates, revenue and demand generation desirable.

• Strong stakeholder management.

• Excellent project management and prioritisation.