Marketing Officer

SUMMARY:
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POSITION INFO:

An established industrial and engineering-focused organisation is seeking a Marketing Officer to join its marketing team in Johannesburg.

This role is ideal for a creative and highly organised marketing professional with strong experience in exhibitions, events, trade media advertising, brand management, and graphic design. The successful candidate will play a key role in executing marketing initiatives that enhance brand visibility, support customer engagement, and contribute to lead generation activities.

The position offers exposure to large-scale exhibitions, industry events, and integrated marketing campaigns within a dynamic B2B environment.

Duties include

Exhibitions, Conferences & Events

• Plan, coordinate and execute participation in exhibitions, trade shows, conferences, customer events and industry engagements.
• Manage all event logistics, supplier coordination, timelines, stand requirements and marketing collateral.
• Coordinate internal stakeholders to ensure alignment on event objectives and messaging.
• Ensure all exhibition and event branding complies with corporate identity standards.
• Manage allocated exhibitions and internal events from planning through to execution.
• Coordinate post-event reporting, feedback and content collection.

Trade Media Advertising

• Coordinate advertising placements across industry publications, both print and digital.
• Liaise with media partners and publishers regarding schedules, specifications and deadlines.
• Coordinate the development and submission of advertising artwork and editorial content.
• Maintain advertising schedules and campaign documentation.
• Ensure advertising aligns with marketing objectives and brand standards.

Brand Management

• Support the implementation and consistent application of the corporate brand across all marketing activities.
• Coordinate branded merchandise, promotional items, corporate gifts and branded apparel.
• Manage supplier relationships to ensure quality and brand compliance.
• Support customer-facing brand initiatives and marketing campaigns.

Graphic Design & Marketing Collateral

• Design and update brochures, catalogues, price lists, corporate profiles, technical documents and exhibition materials.
• Create artwork for print and digital marketing campaigns.
• Coordinate printing, production and distribution of marketing materials.
• Ensure all collateral complies with approved brand guidelines.

Digital Marketing Support

• Assist with digital marketing campaigns by creating and coordinating content.
• Support website updates related to events, product launches and promotions.
• Assist with social media content planning and scheduling.
• Support public relations activities, media communications and editorial content.

Internal Collaboration

• Work closely with Sales and other departments to support customer engagement initiatives.
• Coordinate with internal marketing team members to ensure projects are delivered on time.
• Maintain accurate records of marketing activities, campaigns and events.
• Support integrated marketing campaigns across traditional and digital platforms.

Minimum Requirements

• Matric (Grade 12).
• Degree or Diploma in Marketing, Communications, Graphic Design or a related field.
• Minimum 4 years' marketing experience within a B2B, technical, engineering, manufacturing or industrial environment.
• Proven experience managing exhibitions, conferences, trade shows and corporate events.
• Strong graphic design experience.

Essential Software Experience

• Adobe Photoshop CC
• Adobe InDesign
• Adobe Illustrator CC
• Adobe Creative Suite

Advantageous Experience

• Adobe After Effects
• Digital marketing platforms
• Social media management
• Email marketing tools
• Website content management
• Public relations and media coordination