Marketing Manager

Recruiter:

Future Careers

Job Ref:

FCMM-0000_6641

Date posted:

Monday, March 28, 2022

Location:

Durban, South Africa

SUMMARY:

A leading South African mortgage finance and mortgage insurance provider is looking for an experienced and versatile Marketing Manager who is passionate about the process of building and communicating a strong and differentiated brand to join their Marketing team in Durban.

JOB DESCRIPTION:

Drive acquisition to meet origination targets with marketing campaigns
Build a commanding, differentiated brand presence in the home loan market
Drive and support a Client First approach to processes and products
Increase the level of professionalism within sales
Provide strategic marketing direction by analysing client data, consumer trends, market analysis, and marketing best practices to build successful marketing strategies
Develop and maintain a consistent brand identity and positioning
Protection of the brand reputation, while increasing client engagement and brand affinity through management and monitoring of social media platforms
Manage relationships with external agencies and suppliers
Develop, monitor, and manage the marketing budgets to maximise the value derived, while ensuring costs remain within budget
Working in partnership with the internal agency manager and marketing team, develop creative briefs and guide creative direction to meet objectives for all advertising and public facing communications, including print, digital, and video assets
Working with the media agencies, conceptualize and execute on multi-channel campaigns, ensuring the alignment of communications and messaging across all channels
Manage content and updates for all client touch points (website, new and existing client communication, promotional and advertising materials)

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