Brand & Digital Marketing Manager

SUMMARY:
Our client is an established South African manufacturer of workwear and protective clothing, selling through a strong network of resellers. We are looking for a driven, hands-on multimedia brand manager to build brand awareness and generate leads across social, digital and reseller channels. You will own the brand end to end, work closely with the sales team and resellers, and manage the marketing spend so that every rand is accountable.
This is a one-person marketing function. You will plan, create, publish, measure and optimise, and you will work directly with business owners and key reseller partners.

POSITION INFO:

Key Responsibilities

• Own the brand voice, look and consistency across all brands and channels.
• Plan and run the content calendar for Instagram, Facebook and other relevant platforms.
• Create or coordinate photo, video and graphic content that showcases the product ranges.
• Develop product-led campaigns, launches and promotions.
• Drive qualified traffic and enquiries to the website, managing content, landing pages and basic SEO.
• Track leads and hand them to sales promptly, with feedback on lead quality.
• Build strong relationships with resellers and business owners, providing marketing assets and sales support material.
• Pitch ideas, then plan and drive joint initiatives and co-branded campaigns with resellers, holding partners accountable to agreed actions and timelines.
• Work closely with sales to align marketing with targets, producing collateral, catalogues and presentations and supporting events.
• Manage the marketing budget, tracking spend by channel and campaign and reallocating it to what works.
• Measure return on spend (reach, engagement, cost per lead, conversion) and report regularly to the Marketing & Sales Director with practical recommendations.

Requirements

• Relevant diploma or degree in Marketing, Communications, Digital Media or similar.
• 3–5 years' experience in brand, digital or social media marketing, ideally in manufacturing, B2B or a product-based business.
• Proven experience running social media accounts and paid campaigns (Meta Ads Manager) with measurable results.
• Solid content creation skills: photography, video editing and design (e.g. Canva, Adobe Creative Suite, CapCut).
• Experience managing a marketing budget and reporting on ROI.
• Strong communication skills; comfortable engaging with business owners and external partners.
• Self-managed, organised and able to prioritise across several projects.

Advantageous

• Experience marketing through resellers, distributors or channel partners.
• Knowledge of Google Analytics, Google Ads, SEO and email marketing platforms.
• Familiarity with workwear, PPE or industrial products.
• Own transport and willingness to travel occasionally to resellers and events.

Key Attributes

• Creative and commercially minded: brand-building that ties back to leads and sales.
• Driven and self-motivated: you bring a steady flow of ideas and suggestions and use your experience to pitch them with confidence.
• Relationship-driven and firm: you keep resellers, sales and stakeholders aligned and moving, and you make sure agreed initiatives actually get delivered
• Analytical, with attention to detail on spend and results.

Success Measures

• Growth in social following, engagement and website traffic.
• Increase in qualified leads passed to sales.
• Active joint initiatives with key resellers.
• Clear monthly reporting on spend, results and recommended adjustments.