Marketing Coordinator

SUMMARY:
Area/Location: Cape Town (Hybrid)
 
Our client a Financial Institute, is looking for a well-rounded Marketing Coordinator with a creative flair, an eye for detail, strong writing skills and experience in social media and digital marketing. You will provide all-around support to the marketing team, assisting with various tasks such as content creation, event planning, and administrative duties.

POSITION INFO:
Key Responsibilities:

• Provide general support to the marketing team in day-to-day activities.
• Assist in coordinating marketing initiatives across various platforms, including digital, print and social media. Help manage marketing materials, ensuring they are up-to-date and accessible.
• Support the organisation of events such as webinars, workshops, and promotional events.
• Assist with event logistics, including coordinating with vendors, managing RSVPs, and preparing materials.
• Handle administrative tasks such as scheduling meetings, managing calendars, and organising marketing files and documents.
• Assist in managing the company’s social media accounts and website updates.
• Conduct basic market research to help identify trends and potential opportunities.
• Assist in collecting and organising data for analysis to support marketing strategies.
• Work closely with other departments such as sales, customer service, and admin to support integrated marketing efforts.
• Communicate with external partners and vendors to coordinate marketing activities.

• Assist in executing strategic social media calendar. (Facebook, Instagram, LinkedIn, Google Business and YouTube)
• Assist in gathering information and materials needed for content creation.
• Create artwork and copy for posts and publish timeously.
• Ensure brand and legal compliance approval is obtained.
• Manage promoted posts in terms of timing, targeting and budgets for brand awareness.
• Obtain client consent and compile client reviews for publishing to social media.

• Assist in campaigns in terms of artwork creation and copywriting.

• Drive online content creation efforts from various stakeholders within the company.
• Proactive article and blog writing and distribution.

• Collect reports and monitor requirements for performance tracking on social media and paid campaigns.
• Analyse data from various platforms including Google Analytics, Social media dashboards, Google Tag Manager, etc.

• Competitor research in terms of marketing activities.
• Research local and international marketing trends.
• Continuous research on new marketing technology, developments and opportunities.

• Assist in campaigns in terms of artwork creation and copywriting.

• Drive online content creation efforts from various stakeholders within the company.
• Proactive article and blog writing and distribution.

• Collect reports and monitor requirements for performance tracking on social media and paid campaigns.
• Analyse data from various platforms including Google Analytics, Social media dashboards, Google Tag Manager, etc.

• Competitor research in terms of marketing activities.
• Research local and international marketing trends.
• Continuous research on new marketing technology, developments and opportunities.

• 3 - 5 years of digital marketing experience.
• Digital Marketing qualification.
• Experience in the financial services industry (advantageous)
• Strong understanding of POPIA, advertising and FSP compliance regulations is a plus.

• Facebook and Instagram
• Meta Ads Manager
• Meta content creator
• LinkedIn
• Google Business
• Canva
• Microsoft 365
• Adobe Pro
• GA4
• Google Ads
• Google Search Console
• Google Tag Manager
• Looker Studio
• Experience in managing customer relationships / lead management.
• Proven graphic design or multimedia portfolio.