Marketing Co-ordinator

SUMMARY:
We are seeking a dynamic, creative and detail-oriented Marketing Coordinator to join our team in the luxury hospitality sector based in Cape Town

POSITION INFO:
The successful candidate will be responsible for supporting the implementation of our marketing strategy across digital, print and experiential platforms.  
This role requires a blend of digital marketing experience, brand management skills and hospitality experience, with a focus on elevating guest engagement and driving revenue growth through innovative campaigns.

Key responsibilities:

• Assist in the development and executive of marketing campaigns aligned with the company's brand positioning
• Manage and grow social media platforms (Instagram, Facebook, TikTok, LinkedIn) with high quality, engaging content tailored to a luxury audience
• Co-ordinate content creation, including photography, videography and graphic design to showcase property highlights, events and guest experiences
• Support public relations and media engagement, including influencer partnerships, press releases and hosting media visits
• Work closely with sales and revenue teams to promote seasonal offers, F&B, packages and special events
• Oversee email marketing campaigns and maintain CRM databases to improve guest retention and loyalty
• Monitor and report on campaign performance, digital analytics, competitor trends and ROI metrics
• Assist with event co-ordination, brand activations and exclusive guest experiences
• Ensure brand consistency across all marketing channels and materials

• Bachelor's degree or diploma in marketing, communications, hospitality management or related field
• Minimum 3-5 years experience, in marketing and or ideally within luxury hotels, resorts, wine estates or premium lifestyle brands
• Proven track record in digital marketing, including social media management, SEO, PPC and Google Analytics
• Familiarity with OTA platforms, hotel CRM systems and digital booking channels
• Experience with graphic design tools (Canva, Adobe Creative Suite) advantageous
• Excellent written and verbal communication skills with the ability to craft a luxury "tone of voice"
• Strong creative and visual storytelling abilities
• Analytical mindset with ability to interpret campaign data and insights
• Exceptional organisational and project management skills
• Ability to thrive in a fast paced, deadline-driven environment
• Flexible, proactive and able to adapt to hospitality schedules
• Passion for luxury service, hospitality trends and guest experience excellence