Content Manager

 

Recruiter:

Communicate Recruitment

Job Ref:

CNI000272/SV

Date posted:

Monday, August 1, 2022

Location:

Johannesburg, South Africa


SUMMARY:
Content Manager

Content Manager is responsible for building a brand identity and online presence through the creation and dissemination of multimedia content online. This involves developing content strategies, managing a content team, growing an online community and tracking that community's growth, among other duties.

JOB DESCRIPTION:

  • You will be responsible for creating, improving and maintaining content to achieve our B2C business goals. 
  • Experienced professional with demonstrable creative writing skills and multimedia content development. A
  • Oversee all marketing content initiatives to ensure customer engagement, brand consistency and a positive customer experience.
  • Possess the ability to think both creatively and analytically. 
  • Content Managers should be comfortable finding creative ways of building an online presence, as well as using analytics in the formulation of a content strategy.
  • Develop the content strategy aligned with short-term and long-term marketing targets
  • Collaborate with marketing and design teams to plan and develop site content, style and layout
  • Create and publish engaging content
  • Edit, proofread and improve posts
  • Liaise with Marketing to ensure brand consistency
  • Collaborate with SEO/SEM specialists to optimize content according to SEO research
  • Collaborate with Social Media Marketing Manager to optimize social media content by audience.
  • Use content management systems to analyse website traffic and user engagement metrics
  • Manage content distribution to online channels and social media platforms to increase web traffic
  • Develop content calendar and measure performance against the calendar
  • Ensure legal compliance (e.g. copyright and data protection)
  • Stay up-to-date with developments and generate new ideas to draw audience’s attention
  • Writing, editing and proofreading content.
  • Formulating a cross-platform content strategy.
  • Brainstorm with team members to develop new ideas.
  • Provide editorial, creative and technical support to team members.
  • Track web analytics to ascertain content engagement levels.
  • Competitor content analysis: Activity and impact content trends analysis and recommendations

EDUCATION
  • BA/BCom Journalism, media studies, PR or marketing undergraduate

EXPERIENCE
  • 5 Years work experience as a Content manager

SKILLS/PHYSICAL COMPETENCIES
  • Knowledge of SEO and web traffic metrics
  • Familiarity with social media platforms and metrics
  • Excellent writing and verbal skills in English
  • Attention to detail
  • Good organizational and time-management skills
  • Bachelor's Degree in Communications, Journalism, English or related field.
  • Adept at keyword placement and SEO best practices.
  • Proficiency with popular content management systems.
  • Experience with social media management.
  • Creativity and the ability to develop original content.
  • Ability to develop content that provokes engagement.
  • Strong leadership qualities.

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