Marketing Manager

SUMMARY:
The Marketing Manager will own the day-to-day execution of content and digital marketing activity, including social media, paid campaigns, website performance and lead generation.

POSITION INFO:

 Marketing Manager

Own the day-to-day execution of content and digital marketing activities across social media, paid campaigns, website performance, and lead generation, with clear accountability for measurable results.

Remote, South Africa | Fully Remote | 09:00–17:00 UK hours | R30,000–R35,000 per month, flexible to go higher for someone more experienced and independent

ABOUT OUR CLIENT

Our client works with MSK professionals and focuses on telling its story consistently and compellingly across its platforms so the professionals it serves feel connected to the business.

Its marketing activity spans LinkedIn, Instagram, Facebook, podcasts, customer spotlights, paid campaigns, website performance and lead generation. Content is coordinated across the business, including collaboration with Sales, the Academy Manager and leadership.

A key focus is building efficient content systems that turn individual podcast episodes, workshops and client stories into assets that can be used effectively across multiple channels.

THE ROLE: MARKETING MANAGER

The Marketing Manager will own the day-to-day execution of content and digital marketing activity, including social media, paid campaigns, website performance and lead generation.

This is an outcomes-focused role with responsibility for tracking performance, reporting clearly on results and using data to determine what comes next. Key measures include reach, engagement, lead volume, conversion rates and cost per lead.

The role will also coordinate the content pipeline across the team and ensure the brand story remains coherent and consistent across external platforms and content.

KEY RESPONSIBILITIES

• Own the brand narrative across all platforms and ensure the story of who the business is, what it does and why it matters is communicated consistently.
• Ensure consistency across LinkedIn, Instagram, podcasts and content produced by individual team members.
• Develop and maintain a clear brand voice guide so external content remains coherent, authentic and not corporate.
• Coordinate content across the full team, working with Sales and the Academy Manager to maintain a healthy content pipeline.
• Create and publish social media content across LinkedIn, Instagram and Facebook, including posts, stories, reels and short-form video.
• Manage social media engagement, grow the audience and track performance against clear targets.
• Run and refine Google Ads and paid social campaigns.
• Develop lead magnets and lead generation tools.
• Track advertising spend against outcomes and its contribution to the device sales pipeline.
• Maintain and update the website.
• Optimise website content for SEO and backlinks.
• Monitor and report on website traffic and lead source attribution.
• Track and report on reach, engagement, follower growth, website visits, lead volume, podcast performance and content impact.
• Use performance data to inform marketing decisions and future activity.
• Identify and implement AI tools that improve the quality and efficiency of content production and campaign management.
• Stay up to date with available AI tools and bring recommendations to the team.
• Build efficient content systems that repurpose podcast episodes, workshops and client stories into assets suitable for multiple channels.
• Work closely with the Academy Manager, Sales team and leadership to maintain the content pipeline and demonstrate measurable results.

CORE ACTIVITY KPIs

• Publish a minimum of 5 feed posts per platform per week across LinkedIn, Instagram and Facebook.
• Publish a minimum of 10 stories per week across platforms.
• Maintain at least 2 active paid social advertising campaigns at all times.
• Run 1–2 promoted social posts per month.
• Produce a minimum of 1 customer spotlight per month, either on-site, video or blog.
• Promote and repurpose a minimum of 1 podcast episode per month through clips, quotes and written content.
• Produce, maintain and share a brand voice guide with all team members who create external content.

DESIRED OUTCOMES

• Generate an average of 20 inbound leads per week across all products.
• Grow social media followers by 3–5% monthly.
• Grow engagement by 3–5% monthly.
• Grow website visits by 3–5% monthly.
• Contribute to 10 attendees per workshop through digital promotion.
• Ensure advertising campaign costs are covered by their contribution to the device sales pipeline.
• Track measurable content impact by asset type, including podcasts, videos, articles and customer spotlights.

ABOUT YOU

• Prior remote working experience is very important, with proven success working effectively in a remote setting.
• Demonstrates proactive communication in a remote environment.
• Creative.
• Highly organised within campaigns.
• Numbers-driven and results-driven.
• Able to work independently as a self-starter.
• Takes initiative and ownership of projects.
• Brings problems together with proposed solutions.
• Ambitious and highly proactive.
• A nice person and high performer.
• Comfortable taking responsibility for marketing spend.