Tasting Room & Wine Club Manager

SUMMARY:
TASTING ROOM & WINE CLUB MANAGER

Stellenbosch: A highly acclaimed wine estate in the Cape Winelands, is seeking to appoint an experienced and passionate Tasting Room & Wine Club Manager. This is an exciting opportunity for a hospitality professional with a strong wine background to lead guest experiences, grow direct wine sales, and contribute to the continued success of a world-class wine brand.

POSITION INFO:
Purpose of the Role:  The Tasting Room & Wine Club Manager will oversee the daily operation of the tasting room while driving the growth and performance of the estate's wine club. The role focuses on delivering exceptional guest experiences, leading and developing a high-performing team, increasing direct-to-consumer sales, and ensuring that every visitor interaction reflects the estate's premium brand and reputation.
 
Key Responsibilities Include but Are Not Limited To
 
Guest Experience & Hospitality

• Managing the day-to-day operations of the tasting room to ensure outstanding guest satisfaction
• Delivering engaging and personalised wine experiences through expert product knowledge and professional service
• Handling VIP guests, group bookings, and customer feedback with discretion and attention to detail
• Maintaining exceptional presentation, service standards, and brand consistency throughout the tasting room

• Recruiting, training, mentoring, and motivating tasting room staff
• Creating a positive, service-driven culture focused on excellence and accountability
• Monitoring team performance and supporting ongoing development initiatives

• Managing the administration, performance, and growth of the wine club programme
• Implementing strategies to increase membership acquisition, retention, engagement, and sales
• Ensuring members receive a personalised and premium customer experience

• Driving direct wine sales and identifying opportunities to increase revenue
• Collaborating with marketing, sales, and events teams on campaigns, promotions, and special events
• Analysing sales performance, visitor trends, and operational data to support informed business decisions

• Maintaining the effective use and accuracy of Commerce7 and related sales systems
• Overseeing stock control, inventory management, and merchandising standards
• Ensuring compliance with health, safety, and operational procedures

• Minimum 5 years' management experience within the wine, hospitality, tourism, or luxury guest experience sector
• Proven experience working with Commerce7 and direct-to-consumer sales platforms
• Relevant wine qualification essential (minimum WSET Level 2 or equivalent)
• Strong leadership ability with experience managing and developing teams
• Sound commercial acumen with the ability to analyse sales and operational performance
• Excellent communication, organisational, and relationship-building skills
• Professional, polished, and confident when engaging with high-end clientele
• Passion for wine, hospitality, and delivering exceptional customer experiences
• Highly organised, detail-oriented, and solutions-driven
• Willingness to work weekends, public holidays, and special events as required