Social Media, Freelance, Remote

SUMMARY:
Social Media, Freelance, Remote

POSITION INFO:

Our client is looking for a strategic, creative, and hands-on  Social Media specialist. This is a fully remote role, well-suited to someone who has a few hours a day to offer

Based in SA, the target audience is UK based caregivers and care seekers.

Strategy & Planning

• Implement  and manage monthly social media content calendars 
• Build platform-specific strategies aligned with client objectives, in prtnership with our Developent team.
• Develop strategies focused on brand awareness, engagement, lead generation, and follower growth.
• Identify content opportunities using current trends, audience insights, and performance data. UK
• Balance localised audience growth with performance-driven lead-generation strategies.
• Continuously refine strategies based on campaign performance and client objectives.

 Content Creation & Execution

• Write engaging, compelling, and brand-aligned social media captions.
• Develop creative content concepts across multiple platforms.
• Create short-form video content forReels, TikTok, and YouTube Shorts.
• Edit video content specifically for mobile-first social media consumption.
• Coordinate or execute basic graphic design when required.
• Maintain consistent brand messaging and visual identity across all client accounts.

Client Communication & Performance Management

• Lead social media strategy discussions and content alignment meetings.
• Track and report on key performance indicators, including engagement, reach, follower growth, leads, and conversions.
• Analyse campaign performance and translate data into actionable recommendations.
• Identify opportunities to improve content, engagement, audience growth, and lead generation.

 Required Skills & Experience

• Strong short-form video editing skills, preferably with mobile-first content.
• Proven experience developing and implementing social media growth strategies.
• Strong understanding of localized audience growth tactics.
• Demonstrated experience generating leads through social media.
• Excellent written and verbal communication skills.
• Strong client-facing and relationship-management abilities.
• Experience sourcing influencers and managing influencer campaigns.
• Strong analytical mindset with the ability to interpret social media performance metrics.
• Basic understanding ofGoogle Analytics 4 (GA4).
• Highly proficient inGoogle Workspace, including Docs, Sheets, and Slides.
• Experience with Dropbox and the ability to quickly learn new software and platforms.

 Additional Requirements

• At least 2 years of experience managing social media 
• Excellent organizational skills and strong attention to detail.
• Ability to work effectively in a fast-paced environment with multiple competing priorities.
• Strong ability to adapt to changing client needs and business requirements.
• A positive, collaborative, and team-oriented attitude.