Sales Executive

SUMMARY:

1. Job overview

1. Duties and responsibilities
2. Sales and business development

• Identify and secure new business opportunities within the FMCG market.
• Develop and implement sales strategies to achieve monthly, quarterly and annual sales targets.
• Build and maintain relationships with retailers, wholesalers, distributors, supermarkets and independent stores.
• Conduct regular customer visits to promote products and generate sales.
• Identify opportunities to expand the company's customer base and market share.
• Present product ranges, pricing structures, promotions and new product offerings to prospective customers.
• Negotiate pricing, trading terms, sales agreements and promotional arrangements within company guidelines.
• Follow up on quotations, orders, customer enquiries and prospective business opportunities.
• Identify opportunities to introduce new products to existing customers.

1. Customer relationship management

• Establish and maintain long-term relationships with existing and prospective clients.
• Provide professional customer service and respond promptly to customer enquiries.
• Understand customer needs, buying patterns and product requirements.
• Resolve customer complaints, delivery issues and product-related queries in collaboration with internal departments.
• Maintain regular communication with customers to encourage repeat business.
• Monitor customer satisfaction and identify opportunities to improve service delivery.

1. Account management

• Manage an allocated portfolio of customers and ensure consistent sales growth.
• Monitor customer purchasing patterns, order volumes and sales performance.
• Identify opportunities to increase product distribution and sales volumes within existing accounts.
• Ensure customers are informed about new products, promotions and price changes.
• Monitor competitor activity, pricing and product positioning.
• Identify dormant accounts and implement strategies to reactivate them.
• Ensure accurate customer records and sales information are maintained.

1. FMCG product distribution and merchandising

• Ensure that company products are adequately represented within customer outlets.
• Monitor product availability, shelf space, stock levels and product visibility where applicable.
• Work with distributors and merchandising teams to improve product placement.
• Identify out-of-stock situations and coordinate with relevant departments to resolve them.
• Monitor product expiry dates, returns, damaged goods and stock rotation where applicable.
• Ensure promotional campaigns and in-store activities are implemented effectively.
• Report on competitor products, pricing, promotions and market trends.

1. Sales administration and reporting

• Prepare daily, weekly and monthly sales reports.
• Maintain an accurate sales pipeline and customer database.
• Prepare sales forecasts and provide updates on expected orders and revenue.
• Monitor sales performance against agreed targets.
• Submit customer visit reports and record sales activities on the company's CRM system.
• Ensure sales orders and supporting documentation are accurate.
• Work closely with finance and credit control to monitor outstanding customer accounts.
• Follow up on overdue payments in accordance with company procedures.

1. Internal coordination

• Liaise with warehouse and logistics teams to ensure timely product deliveries.
• Work with procurement and stock-control teams to monitor product availability.
• Communicate customer feedback and market requirements to management.
• Collaborate with marketing on promotional campaigns and product launches.
• Attend sales meetings and contribute to business development planning.
• Ensure compliance with company sales policies, pricing structures and credit terms.

POSITION INFO:
Qualifications and experience
Minimum qualifications

• Matric / Grade 12.
• A diploma or certificate in Sales, Marketing, Business Management or a related field would be advantageous.
• A valid driver's licence.
• Computer literacy, including Microsoft Excel, Word and email.
• Experience using CRM systems or sales reporting software would be beneficial.

• Minimum of 3–5 years' experience in sales, preferably within the FMCG industry.
• Proven track record of achieving or exceeding sales targets.
• Experience in new business development and account management.
• Experience dealing with retailers, wholesalers, distributors or independent trade customers.
• Knowledge of sales negotiations, pricing, promotions and customer relationship management.
• Experience managing a customer portfolio and developing new accounts.
• Previous experience in the Pretoria and surrounding Gauteng markets would be advantageous.