Programmatic Biddable Specialist

About the Role

A leading organisation is looking for a technically proficient Programmatic & Biddable Media Specialist to join their high-performing team in Pretoria. This role is focused on the technical architecture of digital media, requiring a specialist who excels in hands-on programmatic execution, advanced tracking, and campaign implementation within a hybrid working environment.

Key Responsibilities

• Plan, build, manage, and optimise programmatic campaigns across display, video, audience, and retargeting channels.
• Work hands-on within DV360 and the broader Google Marketing Platform ecosystem.
• Manage biddable campaigns across Google Ads, Meta, YouTube, and other relevant digital platforms.
• Lead campaign implementation, including full tracking and conversion setup.
• Implement, test, and troubleshoot tracking through Google Tag Manager, GA4, Floodlight tags, pixels, and conversion events.
• Conduct thorough tracking audits to identify and resolve broken, duplicated, or incorrectly configured events.
• Ensure all campaigns, analytics, and conversion tracking are correctly integrated prior to launch.
• Manage budgets, bidding strategies, pacing, audiences, and frequency.
• Analyse performance and conversion data to drive continuous optimisation.
• Perform detailed campaign QA to maintain high implementation standards.
• Collaborate cross-functionally with Analytics, Strategy, Creative, Development, and Client Service teams.

Requirements

• 3–5+ years of experience in performance, biddable, or programmatic media.
• Essential hands-on programmatic media experience.
• Strong practical experience using DV360.
• Advanced working knowledge of Google Tag Manager and GA4.
• Proven experience implementing and troubleshooting Floodlight tags, pixels, conversion events, and campaign tracking.
• Strong understanding of attribution models, audience segmentation, and remarketing strategies.
• Practical experience across Google Ads, Meta Ads, and YouTube.
• Strong analytical skills with a focus on technical troubleshooting.
• Exceptional attention to detail and rigorous campaign QA standards.
• Previous experience within an agency environment is preferred.

What’s on Offer

• Market-related salary.
• Permanent employment opportunity.
• Hybrid working model based in Pretoria.
• Opportunity to work on complex, technical campaigns within a specialist performance team.