Biddable Specialist

About the Role

Our client is seeking a results-driven Mid–Senior Biddable Media Specialist to join their high-performing team. This role is ideal for a performance marketer who combines deep platform expertise with commercial acumen to drive product demand, revenue, and measurable growth across multiple digital channels.

Key Responsibilities

• Develop and execute paid-media strategies aligned with client objectives, trading calendars, and commercial targets.
• Plan, launch, and optimise campaigns across paid search, social, display, video, shopping, and remarketing.
• Manage retail and e-commerce campaigns, focusing on promotions, product-led activity, and seasonal sales periods.
• Oversee budget management, bidding strategies, audience targeting, and channel allocation.
• Establish testing frameworks for creative assets, audiences, offers, landing pages, and bidding models.
• Analyse performance data to derive actionable insights that improve ROAS and revenue KPIs.
• Monitor the customer journey to identify growth opportunities and improve campaign pacing.
• Prepare comprehensive reports and communicate performance insights to clients and internal stakeholders.
• Conduct account audits to ensure campaign governance and continuous improvement.
• Collaborate cross-functionally with creative, content, strategy, and analytics teams.

Requirements

• 3–5 years of paid-media or performance-marketing experience, preferably within an agency environment.
• Proven experience managing retail or e-commerce campaigns is essential.
• Strong technical knowledge of Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and YouTube.
• Practical experience with Google Shopping, Performance Max, Merchant Center, and product feeds.
• Proficient working knowledge of GA4, Google Tag Manager, conversion tracking, and attribution models.
• Demonstrated ability to manage multiple accounts, budgets, and deadlines simultaneously.
• Strong analytical, organisational, and communication skills.
• Ability to work independently, solve problems, and make commercially informed decisions.

What’s on Offer

• Competitive market-related salary.
• Modern hybrid working model based in Pretoria.
• The opportunity to work on diverse retail and e-commerce accounts within a specialist performance team.
• A professional environment focused on continuous improvement and platform best practices.