Paid Media Specialist

About the Role

We are seeking a technically proficient and hands-on Paid Media Specialist to join a dynamic team in Pretoria. This role is ideal for a performance-driven professional who excels at managing high-level digital campaigns across multiple platforms while ensuring optimal budget pacing and ROI for a diverse portfolio of clients.

Key Responsibilities

• Manage the end-to-end execution of paid media campaigns, from technical setup to ongoing optimisation and reporting.
• Oversee multiple client accounts and substantial media budgets across Google Ads, Meta Ads Manager, LinkedIn, TikTok, and YouTube.
• Utilise GA4, Google Tag Manager, and Looker Studio to track conversions and provide data-driven insights.
• Monitor and manage campaign budgets and bid strategies to ensure accurate pacing and prevent overspending or underspending.
• Analyse campaign performance daily to identify areas for improvement and provide strategic recommendations.
• Work independently and maintain high levels of accountability for campaign outcomes.

Requirements

• 3–5+ years of experience in paid media or performance marketing.
• Proven experience working within a digital marketing agency environment.
• Strong hands-on experience with Google Ads and Meta Ads Manager.
• Exposure to LinkedIn Ads, TikTok Ads, YouTube, and display advertising.
• Excellent working knowledge of GA4, Google Tag Manager, conversion tracking, and Looker Studio.
• Demonstrated ability to manage multiple client accounts and large-scale media budgets.
• Technically strong with the ability to manage campaigns without constant supervision.

What’s on Offer

• Competitive market-related CTC salary.
• The opportunity to work in a fast-paced agency environment with a diverse client base.
• A role with high levels of autonomy and strategic input.
• Permanent employment within a growing performance marketing team.