Paid Media Manager

SUMMARY:
Paid Media Manager

POSITION INFO:

ENVIRONMENT:

A dynamic company delivering creative and results-driven solutions is seeking a talented Senior Paid Media Manager to join its Digital Agency team. This role focuses primarily on Paid Ads Management, with an emphasis on Facebook/Meta (85%) and Google Ads (15%). You will take full ownership of your client portfolio, managing everything from onboarding and tracking setup to campaign execution and optimisation. To succeed, you’ll need proven experience in paid media, a passion for data analysis, and a sharp eye for maximising ROI.

DUTIES:

• Daily campaign management and optimisation (including but not limited to creating, implementing and monitoring campaign performance)
• Monthly media planning
• Troubleshooting paid ads issues
• Develop weekly/monthly/quarterly/annual reports via Excel and a reporting tool
• Onboarding new paid ads accounts
• Send paid invoices to clients
• Ad copy editing
• Campaign budget management
• Ad hoc admin tasks related to paid ads

REQUIREMENTS:

• Lead Generation Campaign Management
• eCommerce Campaign Management
• Paid Media Strategy
• Paid Media Account Set Up
• Target Audience Set Up
• Knowledge of tracking requirements for conversion and app ads
• Ad Copywriting/Editing
• Reporting & Analysing Data

Must have in-depth knowledge and experience using the below tools & platforms:

• Facebook/Meta Ads (Preferably 3+ years)
• Google Ads (Preferably 3+ years)
• LinkedIn Ads
• Twitter Ads
• TikTok Ads
• Setting up paid ads accounts (Preferably Facebook/Meta & Google)
• Dashthis Reporting Tool (or similar)
• Google Analytics
• Google Tag Manager
• Tracking set-up and implementation of the tag/pixels
• Asana Project Management Tool (or similar)

Qualifications:

• Facebook/Meta Blueprint Certification
• Google Ads Certifications

Digital Marketing or Marketing qualification