OEM - Automotive Dealer Sales Controller – Gauteng, Northern Suburbs

SUMMARY:
OEM - Automotive Dealer Sales Controller - Gauteng, Northern Suburbs
 
#DriveYourCareerForward as an OEM Dealer Sales Controller, by leading dealership sales growth and expansion in South Africa.

Our client, an Automotive Manufacturer is looking for a Dealer Sales Controller to work hand in hand with the dealer network to drive sales growth.

Join a leading automotive OEM and play a pivotal role in driving dealer performance, sales growth, profitability, and operational excellence across an established dealer network. This opportunity is ideal for a commercially astute automotive professional who understands dealership operations and is passionate about developing high-performing dealer partners while growing market share and brand presence.

Role of the OEM Dealer Sales Controller
The successful candidate will be responsible for supporting, developing, and optimising dealership performance within an assigned region. You will work closely with Dealer Principals, Sales Managers, and dealership leadership teams to drive vehicle sales, profitability, operational standards, customer satisfaction, and sustainable business growth in line with the OEM's strategic objectives.

Remuneration:
R 750 – R 950k CTC depending on experience – Benefits include Company Vehicle, Fuel and cell phone allowances, Provident Fund,

POSITION INFO:
Duties include

• Develop and implement regional sales plans, targets, and growth strategies aligned to OEM business objectives.
• Support and develop the Dealer Network to achieve sales, profitability, operational, and customer satisfaction targets.
• Conduct regular dealership visits to evaluate performance, identify opportunities, and implement improvement initiatives.
• Monitor dealer sales performance, profitability, forecasting accuracy, vehicle allocations, and operational effectiveness.
• Analyse regional market trends, competitor activity, and customer demand to identify new business opportunities.
• Provide ongoing coaching, guidance, and support to Dealer Principals, Sales Managers, and dealership teams.
• Evaluate dealership operations and recommend improvements to enhance performance, customer experience, and profitability.
• Drive the implementation and execution of OEM sales programmes, incentives, promotions, and marketing initiatives.
• Monitor and ensure compliance with OEM operational standards, policies, procedures, and brand requirements.
• Maintain oversight of dealer forecasting, order pipelines, and inventory planning.
• Prepare, manage, and review budgets, forecasts, and business plans within the area of responsibility.
• Monitor key performance indicators, return on investment, and dealer profitability metrics.
• Identify underperforming dealerships and implement corrective action plans to improve performance.
• Participate in network expansion initiatives, dealer appointments, and business development opportunities.
• Ensure effective communication between dealerships and internal OEM departments.
• Provide regular reporting and feedback on dealer performance, market conditions, CSI performance, and business opportunities.
• Drive continuous improvement initiatives and promote best practices throughout the dealer network.
• Support the achievement of OEM sales, market share, profitability, and customer satisfaction objectives.

• Minimum 3 – 5 years' experience in a senior automotive retail or OEM field role.
• Proven experience as a Dealer Sales Controller, Area Manager, Regional Sales Manager, Dealer Development Manager, Network Development Manager, Vehicle Sales Manager, or similar automotive leadership role.
• Strong understanding of dealership operations, sales management, profitability drivers, customer satisfaction, and OEM standards.
• Ability to engage confidently with Dealer Principals and senior dealership management teams while providing strategic business guidance.
• Proven ability to analyse dealer performance and implement effective improvement strategies.
• Strong commercial acumen with experience managing sales targets, budgets, forecasts, ROI, and KPI reporting.
• Experience supporting dealer sales performance, marketing initiatives, and operational excellence.
• Relevant tertiary qualification in Sales, Marketing, Business Management, or a related field will be advantageous.
• Advanced computer literacy, including Microsoft Excel, Word, PowerPoint, and CRM systems.
• Excellent communication, relationship-building, negotiation, and presentation skills.
• Strong leadership capability with the ability to influence, motivate, and develop dealership teams.
• Highly organised with strong problem-solving and decision-making abilities.
• Self-motivated, resilient, and able to operate independently while managing a regional portfolio.
• Valid driver's licence and willingness to travel extensively within the assigned region.