Marketing Manager

In this role, you will be optimizing our marketing strategies, managing the marketing department's budget and staff, as well as preparing forecasts.

Responsibilities:

• Research and evaluate new product opportunities, demand for potential products, and customer needs and insights.
• Execute marketing strategy and the execution of plans for existing products.
• Serve as a partner to finance and product development in determining the viability of potential markets before the production of a product.
• Work with product development teams to manage new product development.
• Manage launch campaigns for new products.
• Manage distribution channels for products.
• Ensure effective, branded marketing communications, including the company website, print communication, and advertising.
• Manage media and marketing staff and external PR agencies.
• Overall, marketing managers analyze the effectiveness of all a company's marketing efforts and sales campaigns.
   

Key Skills

• Communication skills: You should be a strong, effective communicator, and exhibit effectiveness in holding conversations with customers, customer evangelism, and customer-focused product development and outreach.
• Leadership skills: You should possess the ability to coordinate the efforts of a large team of diverse, creative employees in an environment of constant change.
• Digital skills: You should be well versed in internet advertising and media. Those with digital experience have the best employment prospects. A social media strategy with a demonstrated track record on Facebook, Twitter, and other social media outlets that are significant in company outreach can be invaluable.
• Perception: You should have a demonstrated ability to see the big picture so you can provide useful advice and input across the company.