Marketing Lead

SUMMARY:
-

POSITION INFO:

Marketing Lead – Ready to Own It, Build It & Make It Heard.

? Cape Town or Johannesburg, South Africa

You know what great marketing looks like. You've been close enough to touch it. Now you want to be the one building it — from positioning to pipeline, brand to bottom line.

That role is here. CallForce is South Africa’s fastest-growing BPO outsourcing specialist, expanding aggressively into the USA and UK. We have a bold new brand story to tell, a sophisticated digital transformation proposition, and the business momentum to back it up. What we need is someone with the energy, creativity, and commercial edge to bring it all to life.

The Opportunity

This is a hands-on, high-impact marketing lead role. You’ll work directly with senior leadership, with real ownership over strategy and execution. There’s no large team to hide behind – and no ceiling either. As CallForce grows, so does your mandate.

You’ll be the driving force behind how we show up in the market: from brand positioning and digital campaigns to sales enablement and internal culture. It’s a rare chance to shape a brand from the inside out, at exactly the right moment in the business’s journey.

What You’ll Be DoingFirst 6 Months: Get In, Get Building

• Immerse yourself in the CallForce brand and our exciting new ‘Digital Transformation BPO’ positioning
• Audit our digital presence: website, social channels, content, SEO – identify the quick wins and the bigger opportunities
• Get hands-on: write compelling copy, build landing pages, sharpen our LinkedIn presence, launch test campaigns
• Set up the marketing infrastructure: content calendar, CRM hygiene, lead tracking, campaign metrics

Months 6–12: Start Driving Growth

• Launch and optimise demand generation campaigns across LinkedIn, Google, and email for our USA, UK, and SA markets
• Build sales enablement tools that actually help our team close deals – not just look good in a folder
• Plan and execute industry events, webinars, and strategic partnerships
• Lead internal communications that bring our people on the journey and build a high-performance culture

Year 2 and Beyond: Own the Stage

• Take full ownership of marketing strategy across all markets
• Build and lead a small team as the business scales
• Become the definitive voice of the CallForce brand globally

Who We’re Looking For

You’re probably a few years into your marketing career. You’ve had good exposure – maybe in a B2B, tech, or services environment – and you’re ready to stop being told what to do and start shaping the strategy yourself.

You’re the right person if:

• You have 5+ years of marketing experience, with real exposure to digital, content, and B2B campaigns
• You’ve worked in fast-moving environments and thrive when you have to figure things out
• You’re both creative and analytical – you care about the story AND the numbers
• You write well. Like, genuinely well. Because a lot of this is about how we communicate.
• You’re comfortable working directly with leadership and ops teams – you’re a collaborator, not a silo
• You’re energised by ambiguity and excited by a blank canvas, not intimidated by it
• You want your ideas to actually move the business – not sit in a backlog

This probably isn’t you if:

• You’re looking for a big team to manage from day one
• You need a detailed brief before you can get started
• You want a corporate environment with approval chains and committees

About CallForce

CallForce is redefining what a BPO company looks and feels like. We’re not a legacy outsourcer with dusty processes and rigid structures. We’re a Digital Transformation BPO – running live AI technology through our operations, blending human expertise with intelligent automation, and delivering measurable outcomes for some of the world’s most ambitious brands.

From our three world-class South African sites in Johannesburg, Cape Town, and Durban, we serve clients globally. And we’re growing fast. Every deal we close creates real employment in South Africa – and your marketing will be directly responsible for driving that.