Marketing Coordinator

Key Performance Area:

Duties:

Digital Marketing & Social Media Management

• Managing and maintaining the company's social media platforms, with particular focus on LinkedIn.
• Developing and implementing social media strategies to increase brand awareness, audience engagement and online visibility.
• Creating, scheduling and publishing relevant and engaging content in line with the company's marketing objectives.
• Monitoring social media performance, engagement and audience insights to identify opportunities for improvement.
• Staying up to date with digital marketing trends, platform developments and industry best practices.
• Ensuring consistent brand messaging and professional communication across all digital platform

Marketing Strategy & Campaign Management

• Developing and coordinating monthly marketing campaigns aligned with the company's business objectives.
• Planning and maintaining a structured marketing calendar to ensure consistent delivery of marketing activities.
• Identifying opportunities to promote the company's ICT services, solutions and areas of expertise.
• Coordinating marketing initiatives from planning through to execution and performance evaluation.
• Ensuring marketing campaigns are targeted towards relevant audiences and contribute to business growth.
• Evaluating campaign effectiveness and recommending improvements based on performance and results.

Content Creation & Brand Management

• Creating engaging and professional marketing content, including social media posts, articles, newsletters, presentations and promotional materials.
• Developing content that communicates the company's services, capabilities, industry knowledge and value proposition.
• Ensuring all marketing materials align with the company's corporate identity, tone of voice and branding guidelines.
• Coordinating the design and production of marketing collateral.
• Reviewing and proofreading marketing content to ensure accuracy, consistency and professionalism.
•         Identifying opportunities to showcase company achievements, projects, employee initiatives and industry developments.

Business Development & Sales Support

• Working closely with the sales team to understand business objectives, target markets and client requirements.
• Developing marketing materials and campaigns that support sales initiatives and business development activities.
• Identifying opportunities to generate leads and attract potential clients through digital marketing initiatives.
• Supporting the promotion of the company's ICT solutions and service offerings.
• Ensuring marketing activities contribute to the sales pipeline and strengthen the company's market positioning.
• Collaborating with internal stakeholders to identify relevant content and business opportunities that can be translated into marketing initiatives.

Marketing Performance, Reporting & Analytics

• Monitoring and analysing marketing campaign performance across relevant platforms.
• Tracking key marketing metrics, including engagement, reach, impressions, website traffic and lead generation.
• Preparing regular marketing reports outlining campaign performance, achievements and areas requiring improvement.
• Using performance insights to refine marketing strategies and improve campaign effectiveness.
• Measuring marketing activities against business objectives rather than focusing solely on social media engagement.
• Providing recommendations to improve brand visibility, audience engagement and lead generation.

Website & Digital Content Management

• Assisting with the maintenance and updating of the company's website to ensure information remains accurate and relevant.
• Ensuring the company's digital platforms reflect current services, solutions and business offerings.
• Identifying opportunities to improve the company's online presence and digital customer experience.
• Supporting search engine optimisation (SEO) and other relevant digital marketing initiatives.
• Coordinating digital content updates in colla