Marketing Assistant

SUMMARY:
A dynamic and innovative company based in Muizenberg, Cape Town is looking for a creative and proactive Marketing Assistant to join their team. 

The successful candidate will assist with marketing campaigns, digital content, brand awareness initiatives, and day-to-day marketing activities while using creative thinking, strong organisational skills, and emerging technologies, including AI, to drive engagement and growth.

POSITION INFO:
Key Responsibilities:
Digital Content & Social Media:

• Plan, create, schedule and publish content across multiple social media platforms.
• Assist in developing monthly content calendars.
• Create engaging captions, graphics and short-form video content (Reels/Shorts).
• Monitor community engagement and respond to comments and messages where appropriate.
• Track social media performance and identify opportunities for improvement.
• Research industry trends, competitor activity and content ideas.
• Ensure all content aligns with each brand's identity and guidelines.

• Assist with the planning and execution of marketing campaigns and product launches.
• Coordinate campaign activities to ensure projects are delivered on time.
• Update website content, banners and promotional material.
• Assist with email marketing campaigns and newsletters.
• Support basic SEO initiatives.
• Monitor campaign performance and prepare basic reports.

• Assist with the planning and coordination of exhibitions, trade shows, retail activations and company events.
• Organise marketing materials, promotional products and event logistics.
• Liaise with suppliers, printers and venues.
• Capture photos and video content during events for use across digital channels.

• Coordinate the production of catalogues, brochures, flyers, presentations and other marketing collateral.
• Maintain organised marketing asset libraries and version control.
• Assist with supplier quotations, purchase orders and general marketing administration.
• Maintain marketing databases and contact lists.

• Use AI tools to assist with content creation, research, campaign ideation and workflow efficiency.
• Apply sound judgement to review, edit and fact-check AI-generated content before publication.
• Stay up to date with emerging AI and digital marketing technologies.

• Diploma or Degree in Marketing, Communications, Digital Marketing or a related field.
• 2–4 years' experience in a marketing or digital marketing role.
• Strong understanding of social media platforms and content creation.
• Strong written communication and copywriting skills.
• Experience using Canva to create marketing content.
• Basic photography and video editing skills.
• Strong organisational and project coordination skills.
• Proficiency in Microsoft Office.
• Comfortable using AI tools such as ChatGPT, Claude, Gemini or similar to improve productivity.
• Highly organised with excellent attention to detail.
• Creative with a passion for marketing and content creation.
• Proactive and able to take initiative.
• Strong time management and the ability to manage multiple projects simultaneously.
• Positive attitude and willingness to learn.
• Excellent communication and interpersonal skills.
• Team player who is adaptable and thrives in a fast-paced environment.

• Experience with Meta Business Suite.
• Experience with WordPress or another CMS.
• Email marketing platform experience (e.g. Mailchimp or similar).
• Basic understanding of SEO and Google Analytics.
• Experience supporting exhibitions or trade shows.