Marketing & Communication Manager I

Output group 1*

Participate in the development / review of marketing and communication strategies, policies and plans for particular portfolios.

Outputs*

• Ensure alignment to the business strategy for the relevant portfolios and the Marketing & Communications strategy.
• Translate the marketing & communication strategy and develop detailed marketing & communication plans Review business unit marketing strategies and plans on a regular basis
• Development of operational plans and oversee the implementation thereof.
• Identify the need for the development / review of marketing policies

Output group 2*

 Manage Marketing & Communication Initiatives

Outputs*

• Manage marketing and communication activities to promote products and services.
• Manage and improve lead marketing campaigns
• Measuring results, plan and ensure implementation of promotional campaigns
• Manage the creation and publication of all marketing and communication material in line with marketing and communication strategies.
• Evaluate all Marketing and Communication campaigns by:

-   setting up targets,

-   identifying measurement tools and reporting

-   Track trends and use insights to improve effectiveness and efficiency of marketing and communications.

• Manage marketing campaigns within approved costs, quality and timelines.
• Approve and  submit the reporting dashboard on all marketing and communication campaigns
• Monitor and propose action to ensure the effectiveness of marketing and communication campaigns

Output  group 3*

Drive effective Project Management of Marketing related projects for the Business.

• Drive all aspects of marketing and communication projects including: meeting deadlines, time management, contingency planning, approval channels, and procedures, budgeting, campaign analysis, and monitoring procedures;
• Establish and articulate project scope, strategy and objectives to internal Clients, production team, key leadership;
• Oversee production of online and offline marketing assets from initial concept to finished product and execution.

Output group 4*

Commission Marketing research and competitive intelligence.

Outputs

• Request market research surveys and studies to identify potential markets for products and services
• Analyse research results and develop customer insights.
• Make recommendations based on research outcomes to the business and Senior Marketing Manager.

Output group 5*

Monitor Risk and Compliance.

Outputs

• Manage Risk timeously and report incidents
• Partner with Compliance to ensure that all marketing activities are compliant with regulatory frameworks;
• Drive effective mandatory compliance training in Group Marketing
• Complete mandatory compliance training

Output group 6*

Building Client Relationship

Outputs

• Drive  ongoing liaison with key internal and external stakeholders;
• Maintain partnerships with Group Vendor Management and Procurement in negotiating best rates/ prices  with marketing service providers;      
• Manage the on boarding process of new advertising agencies.

Output group *7

 People Management

Outputs*

• Manage a team to ensure effective delivery of objectives for the area.
• Develop a high performing team by embedding the bank's performance process, regular performance feedback and coaching.  Address poor performance.
• Motivate team members and ensure that t