Marketing & Communication Manager I

 

Recruiter:

HR Genie

Job Ref:

SM_M&C

Date posted:

Thursday, May 19, 2022

Location:

Johannesburg Metro, South Africa

Salary:

Market related


SUMMARY:
Manage and execute marketing and communications campaigns and projects. Also contribute in the devel

JOB DESCRIPTION:

Job Purpose

Manage and execute marketing and communications campaigns and projects. Also contribute in the development of marketing and communications strategy and plans for the relevant portfolio

 

Key Responsibilities

Output group 1*

Participate in the development / review of marketing and communication strategies, policies and plans for particular portfolios.

Outputs*

  • Ensure alignment to the business strategy for the relevant portfolios and the Marketing & Communications strategy.
  • Translate the marketing & communication strategy and develop detailed marketing & communication plans Review business unit marketing strategies and plans on a regular basis
  • Development of operational plans and oversee the implementation thereof.
  • Identify the need for the development / review of marketing policies

Output group 2*

 Manage Marketing & Communication Initiatives

Outputs*

  • Manage marketing and communication activities to promote products and services.
  • Manage and improve lead marketing campaigns
  • Measuring results, plan and ensure implementation of promotional campaigns
  • Manage the creation and publication of all marketing and communication material in line with marketing and communication strategies.
  • Evaluate all Marketing and Communication campaigns by:

-   setting up targets,

-   identifying measurement tools and reporting

-   Track trends and use insights to improve effectiveness and efficiency of marketing and communications.

  • Manage marketing campaigns within approved costs, quality and timelines.
  • Approve and  submit the reporting dashboard on all marketing and communication campaigns
  • Monitor and propose action to ensure the effectiveness of marketing and communication campaigns

Output  group 3*

Drive effective Project Management of Marketing related projects for the Business.

 
  • Drive all aspects of marketing and communication projects including: meeting deadlines, time management, contingency planning, approval channels, and procedures, budgeting, campaign analysis, and monitoring procedures;
  • Establish and articulate project scope, strategy and objectives to internal Clients, production team, key leadership;
  • Oversee production of online and offline marketing assets from initial concept to finished product and execution.

Output group 4*

Commission Marketing research and competitive intelligence.

Outputs

  • Request market research surveys and studies to identify potential markets for products and services
  • Analyse research results and develop customer insights.
  • Make recommendations based on research outcomes to the business and Senior Marketing Manager.

Output group 5*

Monitor Risk and Compliance.

Outputs

  • Manage Risk timeously and report incidents
  • Partner with Compliance to ensure that all marketing activities are compliant with regulatory frameworks;
  • Drive effective mandatory compliance training in Group Marketing
  • Complete mandatory compliance training

Output group 6*

Building Client Relationship

Outputs

  • Drive  ongoing liaison with key internal and external stakeholders;
  • Maintain partnerships with Group Vendor Management and Procurement in negotiating best rates/ prices  with marketing service providers;      
  • Manage the on boarding process of new advertising agencies.

Output group *7

 People Management

Outputs*

  • Manage a team to ensure effective delivery of objectives for the area.
  • Develop a high performing team by embedding the bank's performance process, regular performance feedback and coaching.  Address poor performance.
  • Motivate team members and ensure that t

 

NB! This job is now closed. You can apply for other jobs by uploading your CV.



 

 

 

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