Junior Brand Manager

SUMMARY:
https://app.ismartrecruit.com/jobDescription?x=E7pd2F0ZXJzaGVkY29uc3VsdGluZy5jby56YV8xNjAzX0VYRUNVVElWRVBMQUNFTUVOVA==Q9e

POSITION INFO:

We are seeking a highly motivated, practical, and energetic Junior Brand Manager. This role is ideal for a self-starter, an experienced writer who is articulate and tech-savvy. You will play a crucial role in executing marketing plans, with a strong focus on our digital presence, and analysing performance data to meet the company’s objectives.

Responsibilities

Strategic Marketing Plans

- Develop and implement the annual brand plan by:

  - Setting key objectives (sales & key launches)

  - Crafting a brand strategy and promotional calendar

  - Executing key marketing activities

Administrative Support

- Conduct periodic price audits on competitor brands as instructed

- Coordinate with logistics, retailer head offices, and store staff as necessary

- Maintain accurate logs of press pack distributions and follow-ups

- Prepare for retailer strategy meetings

New Product Launches/ Promotions

- Contribute ideas during brainstorming sessions

- Ensure timely project setup

- Prepare field instruction letters and deliver them promptly to stores

- Develop launch presentations and samples for retailer meetings

- Design merchandising and POS materials

PR and Social Media Management

- Coordinate the distribution of press releases, samples, photographic content, competitions, giveaways, etc.

- Compile PR samples and formal press kits as required

- Foster strong media relationships

- Develop a strategic PR plan

- Achieve a threefold ROI

- Write press releases and prepare press kits

- Uphold the brand image

- Source barter opportunities

- Manage the PR budget

- Monitor media coverage

- Implement effective PR systems and procedures

- Organise PR events

Maintain All Social Media Platforms

- Develop a social media calendar and oversee postings

- Set up new brand accounts on Facebook, Instagram, and TikTok

- Manage content updates for Facebook, TikTok, and Instagram twice a week or as needed

- Grow social media followers steadily

- Keep detailed reports of all social media activities and track progress monthly

- Submit monthly reports to the Marketing Manager

- Update brand websites with new promotions

- Ensure stock levels are reflected on websites

- Keep abreast of new apps and technology to maintain relevance

Profitability

- Biannual competitor pricing analysis

- Compile schedules for price increases

- Monitor and maintain brand spend within budget

Inventory and Forecasting

- Liaise with sales sites such as One Day Only

- Maintain monthly forecasts for standard lines, safety stock, and promotions

Key Accounts / Retailer Liaison

- Achieve sales targets through retailer relationships

- Prepare for strategic meetings with key retailers

- Deliver brand presentations to retailers

- Keep strategy documentation current

- Stay informed about current brand and promotional performance

Requirements & Qualifications

Education:

- Commercial Degree with a specialisation in Marketing.

Experience:

- 2 to 3 years of marketing experience in a corporate setting.

- Strong knowledge of Microsoft Office (Word, Excel, PowerPoint, Outlook) and excellent organisational skills.

- Proven experience in digital marketing (Social Media, SEO, Websites). Tech-savviness is essential.

Other Skills:

- Excellent verbal and written communication skills.

- Attention to detail and numerical aptitude.

- Confident and independent worker.

- Ability to manage multiple projects simultaneously and communicate effectively at all levels.