Franchise Manager

SUMMARY:
Franchise Manager

POSITION INFO:

An established automotive parts and aftermarket business is seeking an experienced Franchise Manager to oversee and drive the performance and growth of its franchise network in Cape Town. The successful candidate will be responsible for maximising sales from existing clients, driving new business opportunities, managing customer and supplier relationships, and ensuring optimal performance of telesales teams. The role also involves monitoring franchise standards, coordinating marketing initiatives, analysing sales performance, supporting franchise growth and ensuring excellent customer service across the network.

Key Duties & Responsibilities:

• Drive annual sales targets and maximise turnover across the franchise network.

• Develop and implement promotional calendars and local marketing initiatives.

• Manage and monitor telesales performance to ensure optimal sales output.

• Conduct regular sales meetings and product performance reviews with team members.

• Identify and develop new business opportunities with suppliers and franchise members.

• Build and maintain strong relationships with customers, suppliers and franchisees.

• Resolve supplier, customer and account queries, including outstanding debt collection.

• Monitor monthly turnover figures and submit reports to the Franchise Office.

• Drive the growth and distribution of wholesale house brands across the franchise network.

• Ensure franchisees maintain corporate image, merchandising and operational standards.

• Identify potential franchise growth opportunities and assist with the appointment of new franchisees.

• Conduct competitor and market analysis to identify trading opportunities and pricing trends.

• Oversee merchandising, product ranges, stock mix and store layouts.

• Coordinate supplier training sessions, customer trade evenings and product launches.

• Manage local marketing campaigns, promotional activities and regional budgets.

• Monitor national marketing campaigns, specials and promotional performance.

• Support franchisees with training on relevant systems, CRM tools and loyalty programmes.

• Manage franchise performance programmes and ensure compliance with company policies and procedures.

Qualifications & Experience:

• Matric / Grade 12.

• A Certificate or Diploma in Sales and/or Marketing will be an advantage.

• Minimum of 5 years'' sales experience.

• Previous experience in sales management, franchise management or a similar commercial environment will be advantageous.

• Experience leading and managing a sales team.

• Strong industry and product knowledge, preferably within the automotive aftermarket or motor parts industry.

Key Skills & Competencies:

• Strong leadership, people management and team development skills.

• Excellent verbal and written communication abilities.

• Strong customer relationship management and negotiation skills.

• Excellent analytical and numerical abilities, with a strong focus on sales figures and performance.

• Good organisational, planning and administrative skills.

• Computer literacy and the ability to interpret sales reports and business data.

• High level of emotional intelligence and professionalism.

• Strong problem-solving and decision-making abilities.

• Self-motivated, independent and results-driven.

• Ability to work under pressure and manage multiple priorities effectively.