Ecommerce Marketing Manager

SUMMARY:
Waterfall - Are you a commercially driven marketer who thrives on the pace of a high-growth brand? Take ownership of the campaign engine for a leading South African cosmetics and perfume business and drive real-world results.

POSITION INFO:
Our client is a dynamic, high-growth consumer goods business operating within the South African beauty and lifestyle sector. With an established national retail footprint and a rapidly scaling digital presence, they are a performance-driven organization focused on aggressive market expansion and agile marketing execution.

As the Ecommerce Marketing Manager (The "Brain"), you will be the operational owner of the marketing execution. You will translate high-level commercial strategies into coordinated campaigns across all channels, reducing operational bottlenecks and ensuring seamless execution.

Requirements: 

• Manage and own the 6-month marketing calendar, including all product launches and retail promotions.
• Develop conversion-focused creative briefs for the internal design team.
• Write sharp, direct-response copy for ads, headlines, and promotional messaging.
• Interpret Meta ad performance data (ROAS, CPA, CTR) and translate insights into immediate creative action.
• Coordinate website updates, email marketing broadcasts, and in-store promotional rollouts.
• Plan and manage photography and videography shoots, including logistics and creative direction.

• 3–5 years of experience in marketing operations, ecommerce, or campaign management.
• Proven proficiency in Meta Ads performance metrics and digital-first campaign coordination.
• Solid experience in direct-response copywriting and briefing creative teams.
• Familiarity with ecommerce platforms (such as WooCommerce) and email marketing tools.
• Experience in fast-moving industries like fashion, cosmetics, or FMCG is highly preferred.

• Commercially aggressive with a deep understanding of why people buy.
• High level of autonomy and a strong "ownership" mentality.
• Resilient under pressure and capable of managing multiple projects simultaneously.
• A proactive communicator who can translate complex ideas into clear instructions.