E-Commerce Marketing Analytical Lead

Recruiter:

Time Personnel

Job Ref:

CPT005244/LH

Date posted:

Friday, March 6, 2026

Location:

Cape Town, South Africa

SUMMARY:
Is marketing strategy, data analytics, and ecommerce performance optimization your strength?

Our Client based in Green Point requires your expertise to use data to guide marketing decisions and improve online sales performance.

If you can turn marketing data into actionable business strategy this career move will be suited to you.

POSITION INFO:
REQUIREMENTS

Experience in growth marketing, performance marketing, or digital marketing leadership
Proven experience managing paid media budgets (Meta Ads, Google Ads) with measurable ROAS
Email marketing expertise (Klaviyo, Mailchimp, or similar) with demonstrated revenue impact
SEO and organic growth strategy experience
Data-driven with strong analytical skills (GA4, attribution modelling, cohort analysis)
Experience in e-commerce, marketplace, or deals/coupon industry strongly preferred
Based in or willing to relocate to Cape Town (hybrid model: 3 office / 2 remote)

DUTIES

Identifying and analysing conversion rates
Finding which products or categories sell best
Analyzing customer buying patterns
Track performance of digital campaigns (Google Ads, social media, email, etc.)
Measures ROI and conversion rates
Design and own the end-to-end B2B growth strategy across hospitality, adventure and wellness services
Lead integrated marketing across paid media (Meta, Google, Programmatic), organic channels, email, owned media channels and CRM
Manage performance marketing
Translate business objectives into measurable pipeline and revenue targets
Build a scalable acquisition and retention engine from the ground up
Drive high-quality MQLs, SQLs and revenue contribution
Ensure brand positioning supports performance marketing outcomes
Work closely with sales leadership to align with lead qualification and pipeline priorities
Improve lead quality and conversion through tight marketing-sales integration
Develop lifecycle strategies to increase repeat bookings, account expansion and long-term client value
Implement segmentation and nurture journeys across CRM and email
Audit current marketing activity and identify growth gaps

Salary: R negotiable dependent on experience

Join us on SOCIAL MEDIA or visit our WEBSITE for more information. See links below.

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