Digital Marketing Specialist

SUMMARY:
This role is for a creative, detail-oriented digital marketer with a passion for social media and brand storytelling.

POSITION INFO:

Digital Marketing Specialist
Help Optical Brands Shine Online with Creative, Targeted Campaigns
Remote (South Africa) | UK Hours | R26,000–R36,000 per month

About Our Client
A boutique digital marketing agency based in London, specialising in supporting opticians and optometrists with growing their digital presence. The team operates in a fast-paced, creative, and supportive environment built on authentic connection, growth, and intellectual honesty.

The Role: Digital Marketing Specialist
This role is for a creative, detail-oriented digital marketer with a passion for social media and brand storytelling. You''ll manage content and campaigns across multiple platforms, ensuring each clients brand stands out. You''ll work closely with a UK-based team to deliver engaging, on-brand messaging that drives visibility and engagement within the optical sector.

Key Responsibilities

• Minimum 1–2 years'' experience in digital marketing or social media management

• Create and schedule content across Facebook, Instagram, and Google Business Profile

• Write SEO-optimised, platform-specific copy in British English

• Ensure all visual content meets 1080 x 1350 formatting standards

• Manage community interactions with empathy and professionalism

• Follow specific brand guidelines, including tone and tailored hashtag use

• Collaborate with the UK team to align on campaign goals and execution

• Remain available for up to three short check-ins per day during UK hours

About You

• 1–2 years of relevant experience in social media or digital marketing

• Outstanding written English with a strong grasp of British grammar and tone

• Detail-driven with excellent formatting and proofreading skills

• Confident using social media scheduling and content tools

• Positive, proactive, and open to learning from challenges

• Strong communicator who works well with remote teams

• Reliable internet connection, webcam, and microphone

• Interest in or willingness to learn about the optical industry