Digital Marketing Specialist/Manager

SUMMARY:
The purpose of this role is to drive lead generation, improve conversion rates, and scale digital impact across international markets

POSITION INFO:

Digital Marketing Specialist/Manager

Join a high-performing global team as a results-driven marketer focused on performance, ROI, and measurable growth.

Cape Town (Remote for UK-based company) and Salary: R33 000 per month

About Our Client

The client is a leading international career consultancy. The company operates with a high-performing global team focused on international markets.

The Role: Digital Marketing Specialist/Manager

The purpose of this role is to drive lead generation, improve conversion rates, and scale digital impact across international markets. This position contributes to the business by developing and executing digital marketing strategies that directly drive leads, conversions, and revenue. The main focus areas include managing CMS platforms, implementing SEO initiatives, and optimizing user journeys through data analysis.

Key Responsibilities

• Develop and execute digital marketing strategies that directly drive leads, conversions, and revenue.
• Analyse website performance using analytics tools to optimise user journeys and reduce drop-offs.
• Implement SEO initiatives to increase organic traffic, rankings, and engagement.
• Create high-converting digital content, including landing pages, blogs, emails, and social campaigns.
• Manage and optimise CMS platforms, including WordPress, for performance, UX, and search visibility.
• Run A/B tests across campaigns and landing pages to improve results.
• Build segmented email campaigns that nurture prospects and increase conversions.
• Develop strong client relationships and contribute to growth through retention and upsell opportunities.

About You

• Strong experience with website analytics and performance tracking tools.
• Solid SEO expertise with proven results improving rankings and traffic.
• Background in omni-channel digital marketing focused on growth and conversions.
• Experience with CMS platforms such as WordPress, Shopify, or HubSpot.
• Hands-on email marketing experience, including automation and segmentation.
• PPC campaign management experience across major ad platforms.
• Experience using Salesforce or similar CRM platforms for campaign tracking, lead management, and reporting.
• Ability to manage stakeholders and external agencies.