Digital Marketing Freelancer

 

Recruiter:

Optential Consulting (Pty) Ltd

Job Ref:

PRL000058/LH

Date posted:

Tuesday, June 21, 2022

Location:

Capetown, South Africa


SUMMARY:

Location: Northern Suburbs 
Function: Marketing

Overall Responsibility: Link between our business and the current / targeted social media followers. Contributing to and implementing social media strategy to align with business and brand goals. Responsible for implementing our Digital and Social Media Plan in order to increase brand awareness, improve marketing efforts and increase clients. Continuous Website management and reporting monthly on analytics of Social Media and website performance.

JOB DESCRIPTION:

Main Responsibilities:

Social Media Content:

  • Adhere to posting schedule as agreed upon
  • Facilitate copy and content design against the topics to ensure content is informative, appealing and on brand strategy and objectives
  • Contribute to the brand marketing strategies to ensure alignment between business, brand and social brand objectives
  • Oversee social media accounts design (e.g Facebook timeline cover, profile pictures and layout)
  • Implement a monthly content calendar to manage content
Analytical Reporting:

  • Measure the success of every social media campaign, take learnings and improve (where required) in future campaign
  • Use and identify new social media marketing tools as agreed
  • Monitor SEO and web traffics metrics
Website Management:
  • Updating Website with new pictures of staff
  • Uploading of articles relevant to industry on website
  • Load vacancies on website
Requirements of the role:
  • Qualification: Degree in marketing
  • Years Experience: minimum of 2 years of digital and social media management, digital advertising  or related industry experience
  • Proven working experience in digital marketing
  • Solid knowledge of website and marketing analytics tools (e.g., Google Analytics)

 

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