Digital Marketing Data Analyst

SUMMARY:
This role exists to turn marketing data into actionable business intelligence. You''''ll be responsible for analyzing campaign performance, maintaining dashboards, reporting on trends, and identifying opportunities to optimize visibility and ROI.

POSITION INFO:

Digital Marketing Data Analyst

Turn Insights into Impact with a Data-Driven Marketing Team in Cape Town

Epping / Cape Town Office-based | R18,000 - R25,000 p/m | 08h00 -16h45 (Monday to Friday), 45-minute lunch

About Our Client

This fast-paced, forward-thinking organization specializes in delivering impactful mobility and logistics solutions across Southern Africa. With a focus on sustainability, innovation, and data-driven decision-making, they are growing their internal capabilities in digital marketing and analytics. You''''ll be part of a team where your insights can directly influence campaign success and business strategy.

The Role: Digital Marketing Data Analyst

This role exists to turn marketing data into actionable business intelligence. You''''ll be responsible for analyzing campaign performance, maintaining dashboards, reporting on trends, and identifying opportunities to optimize visibility and ROI. By interpreting data from multiple digital platforms, you will help shape strategic marketing initiatives and drive measurable outcomes.

Key Responsibilities

• 2+ years experience in data analysis or digital marketing analytics
• Design, build, and maintain performance reports and dashboards
• Analyze data from paid digital campaigns (Google Ads, social media, etc.)
• Monitor trends, measure KPIs, and make data-backed recommendations
• Identify patterns and forecast campaign outcomes
• Improve database quality and reporting processes
• Support campaign optimization with marketing partners
• Prepare clear and compelling data presentations for internal stakeholders

About You

• 2+ years experience in a digital marketing data analyst or related role
• Strong analytical skills with advanced Excel proficiency
• Hands-on experience with Google Ads and Google Analytics
• Highly organized with exceptional attention to detail
• Ability to work independently and collaboratively in a team
• Degree/Diploma in Marketing, Data Analytics, or a related field OR significant hands-on experience
• Bonus: Project management experience or formal certification