Digital AI Marketing & CRM Manager Zoho

SUMMARY:
Cape Town

POSITION INFO:

Salary & Benefits

• R35,000 - R50,000 per annum basic (experience dependent)

• Performance-based bonus

• 25 days holiday + bank holidays

• Opportunity to shape the future of AI marketing in a high-growth startup

Executive Summary

An exciting opportunity for a data-driven digital marketing professional to take full ownership of marketing operations, with a focus on Zoho CRM campaign management, AI-powered growth, and generative engine optimisation (GEO). The role requires someone who can drive strategy, automate outreach, and engage audiences across multiple channels, becoming the go-to expert for CRM and digital performance.

Key Responsibilities

• Own and manage Zoho CRM campaigns, workflows, automations, and reporting

• Develop and deploy full-funnel marketing campaigns across email, web, social, and search

• Leverage AI tools and generative technology to optimise content, campaigns, and targeting

• Lead the transition from traditional SEO to GEO (Generative Engine Optimisation)

• Build, segment, and manage the marketing database to drive lead generation and engagement

• Analyse campaign performance, A/B tests, and attribution data to inform future strategies

• Write clear, compelling content for email, landing pages, and outbound messaging

• Collaborate with leadership and sales to align marketing goals with business growth

• Maintain clean data hygiene and CRM best practices

• Recommend and implement marketing automations and AI-powered enhancements

Essential Skills & Experience

• Proven experience managing Zoho CRM (campaigns, automation, segmentation, reporting)

• Strong track record in digital marketing campaign management and performance analysis

• Passion for artificial intelligence and its application in marketing

• Comfortable using AI tools for content creation, automation, and optimisation

• High level of confidence with marketing analytics, performance dashboards, and KPIs

• Strong written English and ability to create concise, targeted content

• Organised, proactive, and able to work independently in a fast-moving startup environment

Desirable

• Experience with generative AI platforms (e.g., ChatGPT, Jasper, Copy.ai)

• Knowledge of GEO (generative engine optimisation) and emerging digital trends

• Familiarity with B2B marketing, especially in the tech or consultancy sectors

• Experience integrating marketing workflows with sales teams

Why Join

• Be part of an ambitious, forward-thinking team building AI capabilities across sectors

• Help define the future of marketing in the age of generative AI

• Make your mark in a growing startup with the opportunity for rapid career development

• Enjoy a supportive culture that values autonomy, learning, and innovation