Digital Marketer

SUMMARY:
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POSITION INFO:

• Conduct keyword research and build seed lists for campaigns and content alignment.
  
• Optimise on-page elements (meta tags, titles, descriptions).
  
• Perform technical SEO audits and implement corrective actions.
  
• Develop backlink strategies and identify high-authority link-building opportunities.
  
• Maintain and optimise local SEO profiles (Google My Business).
  
• Produce monthly SEO reports with insights and recommendations.
  
• Tools: GA4, Tag Manager, Search Console, Merchant Center, GMB, SEMRush, Screaming Frog.
  

• Set up and manage Google Ads accounts and perform keyword strategy.
  
• Build and manage campaigns with targeted goals and budgets.
  
• Implement conversion tracking and ensure accurate data reporting.
  
• Monitor and optimise weekly for performance and ROI.
  
• Produce detailed monthly Google Ads reports.
  
• Tools: Google Ads, Tag Manager, Merchant Center, GMB.
  

• Create monthly content calendars with platform-specific posts.
  
• Produce high-quality written, visual, and video content.
  
• Manage engagement, community interactions, and queries.
  
• Conduct trend analysis for actionable strategy updates.
  
• Deliver monthly performance reports.
  
• Tools: Facebook, Instagram, LinkedIn, GMB, WhatsApp, SEMRush.
  

• Brief and execute ad creatives aligned with campaign objectives.
  
• Develop and manage paid social campaigns across Facebook, Instagram, and LinkedIn.
  
• Optimise campaigns for CPC, CTR, ROAS, and other key metrics.
  
• Produce monthly reports on paid social performance.
  
• Tools: FB/IG/LinkedIn Ads Manager.
  

• Plan, produce, and schedule platform-specific content (blogs, social posts, video scripts).
  
• Work with the design team to deliver high-quality visuals.
  
• Ensure SEO best practices are applied to all content.
  
• Load and publish content across websites and social platforms.
  
• Track performance metrics (traffic, engagement, conversions).
  
• Tools: AI tools, Google Workspace, YouTube.
  

• Compile performance reports across all digital marketing streams.
  
• Use tools such as Google Analytics, SEMRush, and Hootsuite for KPI monitoring.
  
• Provide actionable insights based on data patterns and trends.
  
• Tools: Whatagraph​.
  

• Stay updated on digital marketing tools and trends.
  
• Ensure timely, high-quality delivery of all tasks.
  
• Maintain accurate tracking across platforms.
  
• Collaborate with strategists, designers, and operations teams.
  
• Support client communication and reporting.