Digital Marketer & Lead Generation Associate, Cape Town

SUMMARY:

Our client in Century City, CT is seeking a driven creative Digital Marketer & Lead Generation Associate to join their growing team.  This role is hands on for someone who loves digital marketing, content creation and lead generation with a proven ability to convert leads to maximize return on investment.
 

POSITION INFO:

Applicants are required to meet the following criteria:
 

• Diploma or degree in Marketing, Digital Marketing, or related field.
• Minimum 1–2 years relevant experience in digital marketing and content creation.
• Must have a valid South Africa Driver’s license.
• Proficient in digital marketing tools (Google Ads, Google Analytics, LinkedIn Campaign Manager, etc).
• Knowledge of SEO, SEM, and email marketing platforms (Mailchimp, or similar).
• Graphic design and video editing capabilities (Canva, Adobe Suite and other editing platforms).
• Must have a proficient understanding of website functionality and back-end programming languages.
• Strong communication and copywriting abilities.
• Creative thinking and problem-solving skills.
• Strong analytical thinking and attention to detail.
• Ability to work independently and as part of a team.
• Analytical mindset. Able to track results and improve campaigns.
• Portfolio of previous content work (written, graphic, and/or video) is advantageous.
• Proactive and self-motivated. / Adaptable and open to feedback.
• Strong sense of ownership and accountability / A self-starter with energy, creativity, and drive.
•  

• Develop, implement, and manage digital marketing campaigns across Google Ads, LinkedIn, social media, and email
• Run and optimize Google Ads campaigns to generate high-intent leads for targeted service lines.
• Manage LinkedIn outreach campaigns to connect with key decision-makers and drive B2B engagement.
• Develop targeted lead-generation strategies, including landing pages, funnels, and lead magnets.
• Build and maintain CRM databases with accurate lead information and ensure timely follow-ups.
• Nurture leads through automated email sequences, client-nurturing campaigns, and remarketing strategies.
• Support the sales team by delivering qualified, sales-ready leads through structured digital channels.
• Opportunity to propose, plan and execute customer focused events, as well as staff events.

• Plan, create, and publish engaging content across social media, blogs, newsletters, and digital ads.
• Capture and edit photos and videos for promotional and brand purposes.
• Produce multimedia content including graphics, reels, and short-form videos.
• Write blogs, case studies, client stories, and thought-leadership content to strengthen brand presence.
• Develop and maintain content calendars ensuring consistent posting and brand alignment.
• Keep the website updated with SEO-friendly content to improve ranking and user experience.
• Website Maintenance.
• Keep updating and improving sales’ s digital proposal presentation so we stand out over our competitors.
• Create content and campaign showcasing startups.

• Manage Google ratings and reviews, responding professionally and timeously.
• Run Google review acquisition campaigns to increase ratings and strengthen online credibility.
• Grow LinkedIn presence through strategic, regular, and engaging posting.
• Engage with online audiences and monitor brand sentiment/perception across platforms.
• Conduct competitor research and market trend analysis to identify opportunities and improvement areas.
• Recommend innovative strategies to stay ahead of competitors.

• Track campaign performance and report on leads, conversions, ROI, and cost-per-lead.
• Monitor and analyze digital metrics to refine and improve campaign effectiveness.
• Prepare monthly performance reports covering web traffic, lead flow, engagement, and conversion analytics.
• Use analytics tools to optimize keyword strategy, targeting, content effectiveness, and ad performance.
• Suggest improvements and data-driven recommendations to maximize marketing ROI and lead quality.