Digital Account Executive

SUMMARY:
An established advertising agency is looking for a Digital Account Executive to support the client service team and Digital Account Manager/Strategist.
The ideal candidate must be organized, responsive, and results-driven, with hands-on experience in paid media management, reporting, geo-targeting, and client support.

POSITION INFO:
You will manage campaigns, monitor performance, generate insights, and ensure clients receive clear and proactive support.

Duties and responsibilities: 
Paid Media & Campaign Management:

• Build, manage and optimise campaigns on Meta Ads (Facebook/Instagram) and Google Ads
• Set up geo-targeted campaigns (radius, suburb targeting, location exclusions, store catchments)
• Monitor budgets, pacing, performance and conversions
• Set up and manage A/B testing (creative, audiences, placements, messaging)
• Ensure correct campaign naming conventions and clean account structure

• Create weekly and monthly reports (Google Looker Studio or similar reporting software / Excel / Slides)
• Track key metrics: CPC, CPM, CTR, CPA, ROAS, leads, conversions
• Pull insights and recommend improvements (not just “report the numbers”)
• Identify what’s working, what’s wasting budget, and what needs testing

• Handle day-to-day client queries with professionalism and speed
• Attend status meetings and take clear notes/action items
• Coordinate with creative teams for new ads, sizes, copy and deadlines
• Maintain timelines and keep projects moving

• Assist with setting up or checking:
• Meta Pixel / Conversions API basics (advantage if you understand this)
• Google Tag Manager / GA4 basics
• Maintain campaign documentation, briefs, and reporting folders

• Minimum 2–4 years experience as a Digital Account Executive or in a similar role
• 2+ years experience running Meta Ads + Google Ads
• Comfortable with geo-targeting and audience segmentation
• Strong reporting skills and ability to explain results simply
• Excellent admin and attention to detail 
• Client communication skills (email, WhatsApp, meetings)
• Strong Excel/Google Sheets ability
• Meta Business Manager / Ads Manager
• Google Ads + Keyword Planner
• Google Analytics 4 (basic)
• Google Tag Manager(advantage)
• Google Looker Studio or similar reporting software
• Canva / basic creative checking (advantage)