Coffee Outbound Sales Representative

SUMMARY:
Our client, a leading provider of workplace hydration and refreshment solutions based in Sandton is looking for an experienced Outbound Sales Representative to urgently join their team.

POSITION INFO:
In order to be considered the following is required:

• Grade 12 / Matric or equivalent qualification
• Minimum of 3 years' outbound sales, telesales, business development or account acquisition experience
• Computer literacy, including Microsoft Office and CRM / Sales Management Systems
• Valid driver's license
• Knowledge of coffee products, coffee machines, or the FMCG / hospitality industry would be advantageous
• Strong sales closing and negotiation skills
• Excellent verbal and written communication skills
• Ability to identify customer needs and present value-adding solutions
• Strong prospecting and networking capabilities
• Excellent planning, organisation and time management skills
• Resilient and able to perform in a high-pressure, target-driven environment

• Drive new business development through proactive outbound sales activities, consistently securing new coffee customers and growing the business’ market presence
• Achieve daily, weekly and monthly sales targets as determined by management
• Generate a consistent pipeline of qualified prospects and secure a minimum of 40 approved trial coffee machine placements per month
• Maintain a conversion rate of at least 30%, converting trial coffee machine placements into signed customer agreements
• Develop and maintain strong customer relationships to maximise customer retention, repeat business, and referral opportunities
• Identify customer requirements and recommend tailored coffee solutions that meet operational and commercial needs
• Ensure all new customers meet the company's credit, risk, and quality standards to support sustainable long-term account growth
• Maintain accurate and up-to-date customer, prospect, and sales activity information on company systems
• Deliver a professional customer experience through excellent product knowledge, communication and sales presentation skills
• Collaborate with internal teams to ensure successful customer onboarding, equipment installations and service delivery
• Participate in sales campaigns, promotions and strategic projects that support revenue growth and market expansion
• Continuously improve sales effectiveness by incorporating coaching, quality feedback and industry knowledge into daily activities