CREATIVE AGENCY & DIGITAL COPYWRITER

About the Role

Our client, a dynamic creative agency, is seeking a talented Copywriter to conceptualise, write, and refine original, persuasive copy for integrated campaigns. The successful candidate will combine big-picture creative thinking with channel-specific execution, ensuring all content is grounded in brand strategy and audience objectives across both traditional and digital platforms.

Key Responsibilities

• Interpret creative briefs and audience insights to develop original campaign platforms, headlines, taglines, and brand narratives.
• Write copy for a diverse range of formats including paid social, search, websites, email, video scripts, OOH, and print.
• Collaborate across design, strategy, accounts, and media teams from initial concept through to final execution.
• Develop compelling conversion-led copy for landing pages and marketing campaigns, adapting tone to different stages of the customer journey.
• Apply SEO fundamentals and work alongside specialists to align content with search intent and structure.
• Utilise performance insights and A/B testing data to refine and improve copy effectiveness.
• Maintain brand voice consistency across multiple industries and client accounts.
• Ensure high standards of quality through rigorous proofreading, fact-checking, and adherence to agency SOPs.
• Manage priorities across concurrent briefs, meeting deadlines and tracking progress through internal workflow systems.

Requirements

• Demonstrable copywriting experience within a creative, advertising, or digital marketing agency.
• A strong portfolio showcasing original conceptual thinking, headlines, and finished campaign executions.
• Excellent written English skills, including advanced grammar, editing, and proofreading abilities.
• Practical understanding of integrated advertising (OOH, social, search, and websites).
• Strong research skills and the ability to think strategically about brand objectives.
• Proficiency in managing deadlines and collaborating with diverse stakeholders.
• An understanding of SEO, customer journeys, and conversion principles.
• Experience in fashion, retail, lifestyle, or consumer-facing brands is considered advantageous.
• Experience in radio/video scripts or long-form content is an advantage.

What’s on Offer

• A market-related salary commensurate with experience.
• Opportunity to work in a hybrid environment based in Pretoria.
• Exposure to a wide variety of industries and creative challenges.
• Access to ongoing training and development in digital media, SEO, and emerging AI-assisted working methods.
• Potential eligibility for incentive arrangements as per agency policy.