Brand Marketing Coordinator (Windhoek)

SUMMARY:
Overall Objective of Job
The Trade Marketing Coordinator is responsible for building brand presence and driving growth by developing and executing effective trade marketing strategies. This role focuses on launching new products, creating demand, increasing visibility, and growing market share across assigned brands. The ideal candidate is both strategic and creative, with a strong understanding of market dynamics and consumer behaviour. They should be able to translate insights into impactful, measurable marketing initiatives.

POSITION INFO:
Trade Marketing Strategy & Planning

• Developing and presenting comprehensive marketing plans aligned with brand strategies. 
• Defining objectives, targets, timelines, and deliverables for Principals. 
• Promoting the business’ marketing services to Principals to maximise utilisation and drive revenue growth.

• Planning and executing nationwide brand activations, ensuring alignment with strategic objectives.
• Developing detailed activation briefs, including scope, objectives, timelines, and required services.
• Overseeing procurement and distribution of point-of-sale (POS) materials.
• Providing guidance and support to the Promoter Team Leader to ensure effective execution.
• Ensuring all campaigns are delivered on time, within scope, and to a high standard.

• Conceptualising and designing brand artwork and marketing materials to support campaigns and activations.
• Ensuring all creative outputs are aligned with brand guidelines and messaging.

• Managing marketing budgets and ensuring cost-effective execution of campaigns.
• Tracking campaign performance and key metrics.
• Compiling detailed post-activation reports, including insights, ROI analysis, and recommendations for optimisation.
• Identifying opportunities for growth and continuous improvement.

• Maintaining accurate records of all promotional prizes received and distributed.
• Ensuring full compliance with the Lotteries Act and all relevant regulations.
• Managing the distribution, placement, and tracking of POS materials.
• Providing regular reporting to Principals on brand visibility and compliance in-market.

• Building and maintaining strong relationships with Principals.
• Providing proactive communication, updates, and solutions to queries.
• Delivering a high standard of service and exceed stakeholder expectations. 

• Minimum requirement: A tertiary qualification in Sales, Marketing or Business Administration.
• Advantageous: Graphic Desing Degree.
• Advantageous: Digital or Social Media Qualification.

• Namibian Citizen
• Workplace Creative, design & Social Media experience
• Strong Financial Acumen, with experience analysing data and trends, providing insights
• Experience in promotions and brand activations will be seen as an advantage
• A customer service orientation
• The ability to lead a team
• Excellent communication skills
• Valid Driver’s License with own vehicle