Brand & Marketing Executive - Automotive OEM - Gauteng, Northern Suburbs

SUMMARY:
Remuneration: Market Related dependent on skillset, knowledge and experience
 
A bold and exciting new automotive brand is entering the South African market – backed by one of the country’s top-selling passenger vehicle manufacturers. Our client is looking for an experienced Brand & Marketing Executive to join at OEM level and play a pivotal role in launching and establishing this dynamic new brand.

Purpose Of The Job:
 
The Brand & Marketing Executive will work closely with internal Brand, Marketing, and Sales teams to drive strategic initiatives and ensure operational effectiveness. This is a critical leadership role responsible for developing and executing brand strategies that enhance market presence, drive awareness, and deliver commercial success. This individual must be a creative thinker with strong strategic insight, capable of overseeing the end-to-end brand lifecycle in the South African market. From launching new products to building long-term brand equity, you’ll be instrumental in shaping the voice, image, and success of the brand.

POSITION INFO:
Key Responsibilities:

• Lead and manage the full Brand & Marketing team, providing guidance, support, and performance management
• Develop and implement annual brand strategies, goals, budgets, and tactical plans
• Establish and maintain a comprehensive brand communication framework and ensure adherence to brand standards
• Oversee media relations, influencer partnerships, and test drive/PR programs to boost brand visibility and credibility
• Plan and manage major brand events, activations, and public engagements
• Oversee development of brand CI (Corporate Identity) materials and ensure compliance via regular audits
• Lead the planning, execution, and post-launch evaluation of all new product introductions
• Conduct market analysis and competitor benchmarking; manage public relations and maintain a strong brand image
• Collaborate with Marketing and Sales teams to implement brand initiatives that support market penetration and growth
• Take on additional responsibilities as required by senior management

• Matric and a tertiary qualification in Marketing, Communications, Advertising, or a related field is essential
• Minimum 5 years’ experience in a senior Brand and Marketing role within the automotive industry, at OEM level
• Proven experience in leading cross-functional brand or product communication projects
• Strong background in media relations and reporting
• Solid track record of managing and mentoring marketing teams
• In-depth understanding of brand development, positioning, and go-to-market strategies
• Must be deadline-driven and capable of working in a fast-paced environment
• Motor Industry experience Essential!!

• Strategic and creative thinker with an innovative mindset
• Strong attention to detail and organisational skills
• Excellent communication and interpersonal skills
• Effective team leader and collaborator
• Results-oriented with a proactive approach