Brand Manager (Healthtech) (Hybrid)

SUMMARY:
Join a growing technology business where marketing has a genuine voice in how clients experience the brand. This is a hybrid role in a collaborative, low-politics environment that values strong ideas, accountability and people who enjoy getting things done. 

POSITION INFO:
This role suits a Brand Manager who enjoys both strategy and hands-on delivery. The focus is less on chasing new customers and more on keeping existing clients engaged, helping them get greater value from the software they use, increasing product adoption and building long-term loyalty.

A key summary of the role is outlined below.  A more comprehensive job specification with full details is available after initial contact and a successful CV review.

Duties / Key Responsibilities

• Own retention marketing across key healthcare software and digital service portfolios.
• Develop campaigns that increase product usage, feature adoption, loyalty and advocacy.
• Manage the client communication calendar and prevent customers from being overwhelmed by competing campaigns.
• Create strong digital and print content, including campaign messaging and copy.
• Build engaging internal brand and communication campaigns.
• Use client feedback, product usage, retention data and market insights to spot opportunities and churn risks.
• Work closely with Product, Client Experience, Design, Marketing and external partners.
• Manage briefs, campaign delivery, deadlines and stakeholder expectations.
• Track marketing spend and report on campaign, retention and adoption performance.

Requirements

• 3–5 years’ experience in brand management or a similar marketing role.
• Strong experience developing and implementing integrated marketing campaigns.
• Good understanding of retention marketing, customer lifetime value and churn.
• Strong copywriting and content development ability.
• Comfortable working with CRM and campaign management platforms.
• Able to interpret customer, campaign and product usage data.
• Agency and supplier management experience.
• SaaS, technology, B2B software or healthcare marketing experience would be a strong advantage.
• Strong project management, briefing and stakeholder management skills.

Education

• Degree in Marketing, Business or a related field.

Soft Skills

• Strategic thinker who is equally happy rolling up their sleeves and executing.
• Creative, curious and comfortable working with technology.
• Confident communicator who can influence different stakeholders without unnecessary drama.
• Analytical and organised, with strong attention to detail.
• Collaborative, adaptable and comfortable working at pace.
• HHS mindset: hungry to improve results, humble enough to collaborate and learn, and smart in judgement and people sense.
• Strong ownership of deadlines, quality and delivery.

Salary