Brand Manager

SUMMARY:
Pinetown. A successful, well-established medium-sized FMCG company is looking for an innovative and results-driven Brand Manager to join their team. If you're passionate about building brands, driving digital growth, and bringing products to life across multiple channels, this is an exciting opportunity to make a real impact.

POSITION INFO:

• Contribute to brand strategy, product development, and marketing budget planning
• Manage packaging development in line with brand identity and regulatory requirements
• Oversee digital marketing initiatives and manage external digital agencies
• Drive eCommerce growth, monitor performance, and manage online product catalogues
• Manage the company website and online store, including promotions, gifting, partnerships, and loyalty programmes
• Coordinate PR activities, media packs, giveaways, and trade marketing initiatives
• Plan and manage brand activations, promotions, and events
• Analyse and report on marketing performance and campaign effectiveness
• Monitor competitor activity and provide regular market insights
• Build and maintain strong relationships with agencies and brand partners

• 5–8 years' experience in Brand Management, with extensive digital marketing and agency management experience
• 2–3 years' experience within the FMCG sector
• Strong analytical skills with experience interpreting sales and market data
• A proactive, self-motivated individual with a solutions-driven approach
• Growth mindset, resilience, adaptability, and excellent resourcefulness

• Experience developing and executing eCommerce strategies
• New product launch and lifecycle management experience
• Proven project management across multiple stakeholders
• Understanding of consumer packaged goods regulations
• Experience using AI to enhance marketing and business outcomes