Brand Ambassador

SUMMARY:
International Wine Group based in Stellenbosch is looking for a charismatic, commercially minded wine professional to join their team as Brand Ambassador for the Western Cape.
 
This is a chance to represent one of South Africa’s most celebrated premium wine brands, building relationships across the on-trade and high-value retail channels while bringing the wine’s story to life through unforgettable brand experiences.
 
You will build meaningful customer relationships, enhance brand perception and visibility, and deliver consistent volume and value growth aligned with the company sales strategy.

POSITION INFO:
Duties:
 
Brand Building & Customer Engagement:
 
Create memorable and differentiated brand experiences that connect customers emotionally to wines.
Represent the brand authentically and uphold values in every interaction.
Plan, host and execute premium wine tastings, activations and curated experiences.
Develop a strong presence within the local wine and hospitality community.
 
Sales & Account Development:
 
Work closely with the sales team of the distributor to achieve and exceed sales and volume targets within the designated territory.
Identify and secure new listings in restaurants, wine bars and key retail partners.
Drive premiumisation through effective range positioning and upselling strategies.
Execute promotions, menu placements and brand visibility initiatives.
 
On-Trade & Premium Channel Focus:
 
Build and maintain a strong network within the hospitality industry.
Conduct regular trade visits and develop long-term customer partnerships.
Provide ongoing wine training and service education to restaurant teams.
Support customers in improving wine lists and premium offerings.
 
Events & Partnerships:
 
Organise and deliver events, festivals and experiential activations.
Develop partnerships with venues, event managers and local organisations.
Represent the wine at industry events and brand showcases.
Support direct-to-consumer initiatives including the wine club and online sales.
 
Market Intelligence & Administration:
 
Monitor competitor activity, consumer trends and market developments.
Provide structured feedback and insights to management.
Manage reporting, stock coordination and event logistics.
Ensure efficient use and distribution of promotional materials.
 
Requirements:
 
Grade 12
Diploma or degree in Business Commerce or Marketing.
Cape Wine Academy or WSET certification is beneficial.
At least 4–5 years’ experience in a sales environment, with a proven track record in wine sales.
Exceptional relationship-building ability.
Passionate and knowledgeable about wine, with a strong understanding of premium categories and on-trade dynamics.
Charismatic and engaging, with excellent presentation and storytelling skills to deliver high-impact tastings and brand experiences.
Commercially astute, with the ability to identify opportunities, drive premiumisation, and secure new listings.
Well-networked within the hospitality industry, with strong relationship-building and influencing skills.
Self-motivated and results-driven, with a proven ability to meet and exceed sales targets.
Highly organised, with strong planning and execution skills for events and customer activations.
Energetic, adaptable and professional, with a willingness to work flexible hours and represent the brand at a premium standard