Brand Ambassador

SUMMARY:
A prestigious luxury wine estate is looking for a dynamic and commercially driven BRAND AMBASSADOR to join their team

POSITION INFO:
The Brand Ambassador will grow wine sales beyond the estate, build strong trade relationships, and elevate brand presence across key markets. This role is ideally suited to a confident, self-motivated sales professional with a strong understanding of the wine industry and a passion for brand storytelling and relationship building.

Core Criteria:

• A relevant tertiary sales/marketing qualification
• Wine related qualifications are advantageous
• Minimum 3 years’ experience in FMCG sales, preferably within the wine industry
• At least 3 years of knowledge in the wine industry (essential)
• Valid driver’s license and own reliable vehicle (essential)
• Proven track record in achieving sales targets and growing brand presence
• Strong knowledge of the South African wine industry
• Ability to work independently and manage a territory effectively
• Strong negotiation and relationship-building skills
• Confident presenter with the ability to engage trade and customers
• Advanced computer literacy (MS Word, Excel, PowerPoint)

• Drive and optimise wine sales outside of the estate across trade, corporate, and private clients
• Achieve set targets relating to volume, availability, and brand visibility
• Negotiate and secure wine listings within target outlets
• Maintain and grow existing trade relationships and active listings
• Represent the brand at wine shows, trade events, and tastings
• Plan and execute CRM activities to build and maintain a strong client database
• Conduct regular outlet visits aligned with best practice call cycles
• Organise and facilitate wine tastings for trade, corporate clients, and private events
• Execute brand activations across on- and off-consumption channels
• Educate and train trade staff and third-party distributors on the brand
• Identify and propose high-value events and opportunities for brand exposure
• Compile monthly reports, including sales performance and market feedback
• Work closely with distribution partners to ensure alignment and brand consistency