Brand Ambassador - Wine Marketing

SUMMARY:
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POSITION INFO:

Delaire Graff Wine Marketing Team is looking for a dynamic and driven Brand Ambassador to grow wine sales beyond the estate, strengthen brand presence, and build lasting relationships with trade partners and clients.

Responsibilities:

• Responsible for the optimisation of wine sales outside of Delaire Graff Estate and direct wine sales to private corporate or individual customers;
• Achieve volume, availability and visibility targets as set out by the Wine Sales & Marketing Manager;
• Negotiate wine listings in target outlets within the investment guidelines of the business;
• Maintain and grow active wine listings in outlets;
• Responsible for personally promoting Delaire Graff Estate wines at local wine shows, trade shows, and wine-tasting events;
• Adhere to best practice outlet and customer calls;
• Weekly CRM planning, preparation and execution to maintain and build on the database within your territory, aligned with business objectives;
• Monthly reports, provide trade feedback and collate information;
• Present and build the Delaire Graff Estate brand with information to educate trade staff;
• Brand activation in the on and off-consumption outlets to be present or conduct activations within your outlets and territory;
• Coach and educate third-party distribution representatives to ensure they deliver the desired brand message on behalf of Delaire Graff Estate;
• Arrange and facilitate regular wine tastings to increase wine listings, and educate staff or customers at private functions with a positive ROI for the business;
• Scope and identify positive brand or ROI events and shows to provide information for corporate calendars and business approval;
• Work in synergy with distribution partner.

Requirements:

• Grade 12; 
• Relevant tertiary qualification in sales/marketing;
• Wine related qualifications advantageous;
• 3 years of relevant experience in FMCG;
• 3 years of knowledge of the wine industry is essential;
• Must have own vehicle and valid driver’s license without endorsements;
• IT literate on an advanced level (Word, Excel, PowerPoint);
• Strong sales skills and experience;
• Ability to plan, initiate and run brand-building activities and wine tastings;
• Strong negotiating, relationship building and networking skills;
• Ability to operate independently;
• Ability to communicate in English (verbally & written);
• Business presentation skills;
• Must be self-motivated, self-driven and innovative;
• Represent the Delaire Graff Estate brand presence with daily execution activities;
• After-hours and weekend work may be required from time to time, approved by management.

Delaire Graff Estate is an equal opportunity employer.